Out-of-Home Advertising in Michigan

Billboard advertising rentals in Michigan including local market research. Detailed breakdowns of Michigan ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Michigan. 

 Frequently Asked Questions 

Billboards in Michigan price out anywhere from $350 per 4 weeks for smaller posters to as much as $5,428 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Michigan billboards. Fabrication costs ~$850. If you rent a billboard in Michigan for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about MI ooh pricing.

Take a look at our Michigan ooh market research by county below. Dollar for dollar, ooh advertisements in Michigan are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising MI

Big and small

Michigan 4-week Median Advertising Cost of Array Average Price: $2,802

Bulletins in Michigan

The largest outdoor media in Michigan, Bulletins billboards prices start at $1,226 and go up to $4,815, depending on location.

Michigan OOH Average Price: $2,268

Digital Billboards in Michigan

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,377 up to $4,698 for premium Michigan outdoor ad space.

Advertising on Buses in MichiganAverage Price: $503

Bus Panels in Michigan

Bus panels come in 4 standard sizes, the smallest size costs $356 while the largest full side panel displays can cost as much as $599 every 4 weeks.

Michigan Advertising ArrayAverage Price: $781

Posters Advertising in Michigan

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $592 while some locations can cost $942.

What did people do after seeing Michigan billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Michigan. From Wayne to Macomb County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Kent County may produce slightly different results from outdoor ads in Clinton or Washtenaw County. Take a look at the questions we asked 1,005 people in these counties about their own personal experiences with Michigan outdoor advertising.

Discussed billboard ads you've seen with friends or family 34% 39% 34% 37% 34%
Recommended the advertiser to others 6% 8% 10% 11% 10%
Attended a local event because of a billboard 10% 10% 7% 9% 11%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 12% 30% 27% 12% 24%
Made a purchase at the business advertised 14% 21% 20% 15% 12%
Watched event on television because of a billboard 16% 18% 12% 10% 12%
Tuned in to the radio station featured on a billboard 16% 16% 19% 10% 17%
Visited an advertiser website because of billboards 19% 12% 16% 12% 19%
Googled or otherwise searched online for more details about the message 19% 25% 11% 16% 18%
Googled or otherwise searched online for more details about the advertiser 12% 13% 13% 16% 16%
Accessed a coupon on a billboard from your mobile device 8% 8% 9% 7% 7%

As you can see, when it comes to billboards, 12% of Wayne County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 21% of Kent County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Michigan where billboards will likely be most effective.

Outdoor Advertising in Michigan

How people FEEL about billboard advertising in Michigan?

Here are a few other counties in which we conducted our ooh market study; Genesee County, Oakland County, Kalamazoo County, Calhoun County, Saginaw County. The table below represents responses to questions from 891 people about consumer attitudes towards outdoor advertisements in Michigan. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Michigan.

Are a COOL way to advertise. 65% 77% 77% 70% 78%
Are a good way to LEARN about NEW BUSINESSES in the area 74% 60% 62% 63% 59%
Are a good way to LEARN about SALES and EVENTS 69% 59% 62% 54% 53%
Often catch my ATTENTION 79% 84% 73% 77% 78%
Advertisements on digital billboards stand out more than advertisements online. 75% 65% 72% 69% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 53% 38% 36% 47% 39%
Make the city look more MODERN. 73% 70% 68% 72%
..Are visually APPEALING 78% 75% 67% 72% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 89% 81% 83% 87% 80%
Are an effective way to alert the community about MISSING CHILDREN. 84% 89% 93% 85% 92%
Provide CURRENT and RELEVANT information. 81% 83% 79% 77% 64%