Out-of-Home Advertising in Hillsdale County, MI

Billboard advertising rentals in Hillsdale County including local market research. Detailed breakdowns of Hillsdale ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Hillsdale County. 

 Frequently Asked Questions 

Billboards in Hillsdale price out anywhere from $383 per 4 weeks for smaller posters to as much as $5,943 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Michigan billboards. Fabrication costs ~$850. If you rent a billboard in Hillsdale County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Hillsdale County ooh pricing

Take a look at our Hillsdale ooh market research by city below. Dollar for dollar, ooh advertisements in Hillsdale are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Hillsdale

Big and small

Michigan 4-week Median Advertising Cost of Bulletins Average Price: $3,067

Bulletins in Hillsdale

The largest outdoor media in Michigan, Bulletins prices start at $1,342 and go up to $5,272, depending on location.

Michigan OOH Average Price: $2,566

Digital Billboards in Hillsdale County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,558 up to $5,314 for premium Michigan outdoor ad space.

Advertising on Buses in MichiganAverage Price: $548

Bus Panels in Hillsdale, MI

Bus panels come in 4 standard sizes, the smallest size costs $388 while the largest full side panel displays can cost as much as $653 every 4 weeks.

Michigan Advertising PostersAverage Price: $785

Posters Advertising in Hillsdale

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $596 while some locations can cost $947.

What did people do after seeing Hillsdale billboards?

We conducted an outdoor advertising survey throughout the major cities in Hillsdale County, MI. Conducted from Hillsdale to Pittsford to Jerome to Osseo to Jonesville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,097 people in these Hillsdale cities about their own personal experiences with outdoor advertising.

Have you ever... HillsdalePittsfordJeromeOsseoJonesville
Discussed billboard ads you've seen with friends or family 38% 34% 32% 28% 27%
Recommended the advertiser to others 3% 11% 9% 7% 9%
Attended a local event because of a billboard 13% 10% 15% 15% 11%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 19% 16% 11% 13% 19%
Made a purchase at the business advertised 14% 14% 15% 20% 15%
Watched event on television because of a billboard 15% 16% 16% 14% 11%
Tuned in to the radio station featured on a billboard 19% 18% 17% 20% 8%
Visited an advertiser website because of billboards 19% 21% 10% 14% 19%
Googled or otherwise searched online for more details about the message 24% 17% 27% 10% 13%
Googled or otherwise searched online for more details about the advertiser 14% 14% 14% 13% 14%
Accessed a coupon on a billboard from your mobile device 10% 8% 12% 9% 12%

The Michigan counties surrounding Hillsdale cover a lot of area as well. If you're exclusively seeking billboards in Hillsdale County, the cities of Pittsford, Jerome, and Osseo will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Hillsdale Billboards

How people FEEL about billboard advertising in Hillsdale County?

The table below represents responses to questions from 1,008 people about consumer attitudes towards outdoor advertisements in Hillsdale County, MI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Michigan.

I feel that billboards HillsdalePittsfordJeromeOsseoJonesville
Are a COOL way to advertise. 68% 68% 65% 75% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 67% 64% 72% 72% 65%
Are a good way to LEARN about SALES and EVENTS 53% 57% 61% 56% 65%
Often catch my ATTENTION 78% 77% 76% 71% 81%
Advertisements on digital billboards stand out more than advertisements online. 73% 72% 67% 71% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 44% 46% 43% 37% 37%
Make the city look more MODERN. 65% 65% 62% 62%
..Are visually APPEALING 64% 72% 73% 69% 61%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 84% 89% 88% 84%
Are an effective way to alert the community about MISSING CHILDREN. 92% 85% 89% 90% 84%
Provide CURRENT and RELEVANT information. 62% 60% 82% 83% 64%