Out-of-Home Advertising in Mason County, MI

Billboard advertising rentals in Mason County including local market research. Detailed breakdowns of Mason ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Mason County. 

 Frequently Asked Questions 

Billboards in Mason price out anywhere from $385 per 4 weeks for smaller posters to as much as $5,965 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Michigan billboards. Fabrication costs ~$850. If you rent a billboard in Mason County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Mason County ooh pricing

Take a look at our Mason ooh market research by city below. Dollar for dollar, ooh advertisements in Mason are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Mason

Big and small

Michigan 4-week Median Advertising Cost of Bulletins Average Price: $3,078

Bulletins in Mason

The largest outdoor media in Michigan, Bulletins prices start at $1,347 and go up to $5,291, depending on location.

Michigan OOH Average Price: $2,792

Digital Billboards in Mason County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,695 up to $5,783 for premium Michigan outdoor ad space.

Advertising on Buses in MichiganAverage Price: $510

Bus Panels in Mason, MI

Bus panels come in 4 standard sizes, the smallest size costs $361 while the largest full side panel displays can cost as much as $608 every 4 weeks.

Michigan Advertising PostersAverage Price: $713

Posters Advertising in Mason

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $541 while some locations can cost $860.

What did people do after seeing Mason billboards?

We conducted an outdoor advertising survey throughout the major cities in Mason County, MI. Conducted from Ludington to Branch to Scottville to Custer to Fountain, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,021 people in these Mason cities about their own personal experiences with outdoor advertising.

Have you ever... LudingtonBranchScottvilleCusterFountain
Discussed billboard ads you've seen with friends or family 30% 31% 30% 34% 45%
Recommended the advertiser to others 11% 3% 8% 10% 9%
Attended a local event because of a billboard 6% 13% 5% 15% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 10% 16% 24% 19% 16%
Made a purchase at the business advertised 11% 12% 13% 20% 20%
Watched event on television because of a billboard 13% 18% 14% 12% 12%
Tuned in to the radio station featured on a billboard 14% 6% 5% 17% 18%
Visited an advertiser website because of billboards 25% 12% 13% 25% 24%
Googled or otherwise searched online for more details about the message 23% 20% 16% 18% 22%
Googled or otherwise searched online for more details about the advertiser 19% 11% 18% 15% 13%
Accessed a coupon on a billboard from your mobile device 6% 6% 12% 10% 6%

The Michigan counties surrounding Mason cover a lot of area as well. If you're exclusively seeking billboards in Mason County, the cities of Branch, Scottville, and Custer will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Mason Billboards

How people FEEL about billboard advertising in Mason County?

The table below represents responses to questions from 1,097 people about consumer attitudes towards outdoor advertisements in Mason County, MI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Michigan.

I feel that billboards LudingtonBranchScottvilleCusterFountain
Are a COOL way to advertise. 68% 78% 77% 79% 78%
Are a good way to LEARN about NEW BUSINESSES in the area 59% 56% 65% 70% 68%
Are a good way to LEARN about SALES and EVENTS 67% 66% 60% 66% 59%
Often catch my ATTENTION 83% 70% 72% 82% 83%
Advertisements on digital billboards stand out more than advertisements online. 71% 75% 65% 71% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 43% 50% 47% 37% 52%
Make the city look more MODERN. 71% 73% 64% 71%
..Are visually APPEALING 77% 65% 64% 73% 69%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 78% 83% 80% 80%
Are an effective way to alert the community about MISSING CHILDREN. 88% 86% 90% 90% 92%
Provide CURRENT and RELEVANT information. 75% 84% 84% 66% 63%