Out-of-Home Advertising in Livingston County, MI

Billboard advertising rentals in Livingston County including local market research. Detailed breakdowns of Livingston ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Livingston County. 

 Frequently Asked Questions 

Billboards in Livingston price out anywhere from $323 per 4 weeks for smaller posters to as much as $5,010 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Michigan billboards. Fabrication costs ~$850. If you rent a billboard in Livingston County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Livingston County ooh pricing

Take a look at our Livingston ooh market research by city below. Dollar for dollar, ooh advertisements in Livingston are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Livingston

Big and small

Michigan 4-week Median Advertising Cost of Bulletins Average Price: $2,586

Bulletins in Livingston

The largest outdoor media in Michigan, Bulletins prices start at $1,131 and go up to $4,444, depending on location.

Michigan OOH Average Price: $2,661

Digital Billboards in Livingston County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,616 up to $5,512 for premium Michigan outdoor ad space.

Advertising on Buses in MichiganAverage Price: $565

Bus Panels in Livingston, MI

Bus panels come in 4 standard sizes, the smallest size costs $400 while the largest full side panel displays can cost as much as $674 every 4 weeks.

Michigan Advertising PostersAverage Price: $716

Posters Advertising in Livingston

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $543 while some locations can cost $863.

What did people do after seeing Livingston billboards?

We conducted an outdoor advertising survey throughout the major cities in Livingston County, MI. Conducted from Howell to Brighton to Gregory to Hartland to Fowlerville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,131 people in these Livingston cities about their own personal experiences with outdoor advertising.

Have you ever... HowellBrightonGregoryHartlandFowlerville
Discussed billboard ads you've seen with friends or family 45% 35% 45% 31% 34%
Recommended the advertiser to others 12% 7% 8% 6% 9%
Attended a local event because of a billboard 5% 15% 8% 8% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 29% 25% 14% 13% 27%
Made a purchase at the business advertised 14% 13% 15% 11% 11%
Watched event on television because of a billboard 14% 12% 16% 12% 11%
Tuned in to the radio station featured on a billboard 12% 14% 10% 18% 9%
Visited an advertiser website because of billboards 22% 14% 13% 12% 12%
Googled or otherwise searched online for more details about the message 17% 11% 10% 22% 21%
Googled or otherwise searched online for more details about the advertiser 16% 13% 18% 16% 15%
Accessed a coupon on a billboard from your mobile device 9% 8% 6% 11% 11%

The Michigan counties surrounding Livingston cover a lot of area as well. If you're exclusively seeking billboards in Livingston County, the cities of Brighton, Gregory, and Hartland will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Livingston Billboards

How people FEEL about billboard advertising in Livingston County?

The table below represents responses to questions from 1,045 people about consumer attitudes towards outdoor advertisements in Livingston County, MI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Michigan.

I feel that billboards HowellBrightonGregoryHartlandFowlerville
Are a COOL way to advertise. 66% 72% 65% 68% 66%
Are a good way to LEARN about NEW BUSINESSES in the area 60% 68% 75% 63% 56%
Are a good way to LEARN about SALES and EVENTS 55% 57% 59% 53% 65%
Often catch my ATTENTION 83% 68% 70% 77% 79%
Advertisements on digital billboards stand out more than advertisements online. 68% 67% 74% 72% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 53% 43% 51% 49% 44%
Make the city look more MODERN. 73% 74% 63% 71%
..Are visually APPEALING 70% 76% 66% 72% 76%
Are an effective way to alert the community about SEVERE WEATHER conditions. 81% 90% 84% 89% 80%
Are an effective way to alert the community about MISSING CHILDREN. 86% 85% 91% 86% 87%
Provide CURRENT and RELEVANT information. 76% 62% 75% 68% 62%