Out-of-Home Advertising in Clinton County, MI

Billboard advertising rentals in Clinton County including local market research. Detailed breakdowns of Clinton ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Clinton County. 

 Frequently Asked Questions 

Billboards in Clinton price out anywhere from $327 per 4 weeks for smaller posters to as much as $5,068 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Michigan billboards. Fabrication costs ~$850. If you rent a billboard in Clinton County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Clinton County ooh pricing

Take a look at our Clinton ooh market research by city below. Dollar for dollar, ooh advertisements in Clinton are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Clinton

Big and small

Michigan 4-week Median Advertising Cost of Bulletins Average Price: $2,616

Bulletins in Clinton

The largest outdoor media in Michigan, Bulletins prices start at $1,144 and go up to $4,495, depending on location.

Michigan OOH Average Price: $2,539

Digital Billboards in Clinton County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,542 up to $5,260 for premium Michigan outdoor ad space.

Advertising on Buses in MichiganAverage Price: $508

Bus Panels in Clinton, MI

Bus panels come in 4 standard sizes, the smallest size costs $360 while the largest full side panel displays can cost as much as $605 every 4 weeks.

Michigan Advertising PostersAverage Price: $701

Posters Advertising in Clinton

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $532 while some locations can cost $845.

What did people do after seeing Clinton billboards?

We conducted an outdoor advertising survey throughout the major cities in Clinton County, MI. Conducted from Lansing to St. Johns to Dewitt to Bath to Ovid, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,015 people in these Clinton cities about their own personal experiences with outdoor advertising.

Have you ever... LansingSt. JohnsDewittBathOvid
Discussed billboard ads you've seen with friends or family 34% 38% 34% 40% 28%
Recommended the advertiser to others 10% 10% 10% 9% 12%
Attended a local event because of a billboard 11% 8% 8% 6% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 24% 26% 26% 12% 13%
Made a purchase at the business advertised 12% 21% 10% 21% 19%
Watched event on television because of a billboard 12% 15% 11% 15% 12%
Tuned in to the radio station featured on a billboard 17% 18% 12% 9% 8%
Visited an advertiser website because of billboards 19% 10% 23% 22% 24%
Googled or otherwise searched online for more details about the message 18% 25% 24% 10% 25%
Googled or otherwise searched online for more details about the advertiser 16% 12% 16% 12% 14%
Accessed a coupon on a billboard from your mobile device 7% 7% 9% 5% 7%

The Michigan counties surrounding Clinton cover a lot of area as well. If you're exclusively seeking billboards in Clinton County, the cities of St. Johns, Dewitt, and Bath will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Clinton Billboards

How people FEEL about billboard advertising in Clinton County?

The table below represents responses to questions from 998 people about consumer attitudes towards outdoor advertisements in Clinton County, MI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Michigan.

I feel that billboards LansingSt. JohnsDewittBathOvid
Are a COOL way to advertise. 71% 67% 69% 73% 77%
Are a good way to LEARN about NEW BUSINESSES in the area 59% 60% 68% 62% 57%
Are a good way to LEARN about SALES and EVENTS 62% 64% 57% 61% 62%
Often catch my ATTENTION 77% 77% 75% 72% 77%
Advertisements on digital billboards stand out more than advertisements online. 74% 68% 71% 71% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 42% 36% 35% 44% 43%
Make the city look more MODERN. 63% 63% 73% 67%
..Are visually APPEALING 65% 69% 73% 72% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 86% 84% 79% 82%
Are an effective way to alert the community about MISSING CHILDREN. 93% 84% 87% 88% 87%
Provide CURRENT and RELEVANT information. 77% 67% 71% 71% 83%