Out-of-Home Advertising in Kansas

Billboard advertising rentals in Kansas including local market research. Detailed breakdowns of Kansas ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Kansas. 

 Frequently Asked Questions 

Billboards in Kansas price out anywhere from $364 per 4 weeks for smaller posters to as much as $5,641 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Kansas billboards. Fabrication costs ~$850. If you rent a billboard in Kansas for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about KS ooh pricing.

Take a look at our Kansas ooh market research by county below. Dollar for dollar, ooh advertisements in Kansas are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising KS

Big and small

Kansas 4-week Median Advertising Cost of Array Average Price: $2,912

Bulletins in Kansas

The largest outdoor media in Kansas, Bulletins billboards prices start at $1,274 and go up to $5,005, depending on location.

Kansas OOH Average Price: $2,423

Digital Billboards in Kansas

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,471 up to $5,020 for premium Kansas outdoor ad space.

Advertising on Buses in KansasAverage Price: $571

Bus Panels in Kansas

Bus panels come in 4 standard sizes, the smallest size costs $404 while the largest full side panel displays can cost as much as $680 every 4 weeks.

Kansas Advertising ArrayAverage Price: $850

Posters Advertising in Kansas

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $645 while some locations can cost $1,025.

What did people do after seeing Kansas billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Kansas. From Sedgwick to Wyandotte County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Johnson County may produce slightly different results from outdoor ads in Douglas or Shawnee County. Take a look at the questions we asked 1,142 people in these counties about their own personal experiences with Kansas outdoor advertising.

Discussed billboard ads you've seen with friends or family 32% 28% 42% 37% 34%
Recommended the advertiser to others 7% 3% 12% 4% 6%
Attended a local event because of a billboard 15% 9% 10% 13% 11%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 20% 31% 11% 19% 20%
Made a purchase at the business advertised 16% 15% 15% 20% 17%
Watched event on television because of a billboard 10% 17% 17% 18% 14%
Tuned in to the radio station featured on a billboard 11% 17% 7% 6% 6%
Visited an advertiser website because of billboards 18% 11% 14% 20% 16%
Googled or otherwise searched online for more details about the message 13% 20% 27% 23% 25%
Googled or otherwise searched online for more details about the advertiser 11% 13% 12% 11% 18%
Accessed a coupon on a billboard from your mobile device 8% 12% 7% 5% 7%

As you can see, when it comes to billboards, 20% of Sedgwick County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 15% of Johnson County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Kansas where billboards will likely be most effective.

Outdoor Advertising in Kansas

How people FEEL about billboard advertising in Kansas?

Here are a few other counties in which we conducted our ooh market study; Riley County, Saline County, Reno County, Leavenworth County, Ford County. The table below represents responses to questions from 952 people about consumer attitudes towards outdoor advertisements in Kansas. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Kansas.

Are a COOL way to advertise. 72% 77% 67% 71% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 70% 61% 62% 56% 62%
Are a good way to LEARN about SALES and EVENTS 56% 61% 68% 53% 63%
Often catch my ATTENTION 76% 80% 81% 77% 76%
Advertisements on digital billboards stand out more than advertisements online. 70% 67% 73% 65% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 38% 50% 40% 49% 47%
Make the city look more MODERN. 68% 64% 72% 72%
..Are visually APPEALING 66% 70% 73% 62% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 79% 88% 84% 90%
Are an effective way to alert the community about MISSING CHILDREN. 87% 88% 91% 87% 93%
Provide CURRENT and RELEVANT information. 79% 75% 79% 75% 72%