Billboards in Alaska price out anywhere from $334 per 4 weeks for smaller posters to as much as $5,183 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Alaska billboards. Fabrication costs ~$850. If you rent a billboard in Alaska for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about AK ooh pricing.
Take a look at our Alaska ooh market research by county below. Dollar for dollar, ooh advertisements in Alaska are still one of the best ways to communicate your brand message. Billboards are most effective when used in conjunction with other forms of advertising media (online, tv, etc.).
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outdoor advertising AK
The largest outdoor media in Alaska, Bulletins billboards prices start at $1,170 and go up to $4,598, depending on location.
Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,700 up to $5,798 for premium Alaska outdoor ad space.
Bus panels come in 4 standard sizes, the smallest size costs $383 while the largest full side panel displays can cost as much as $644 every 4 weeks.
Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $565 while some locations can cost $898.
We conducted an outdoor advertising survey throughout the major counties in and around Alaska. From Fairbanks North Star to Ketchikan Gateway County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Matanuska Susitna County may produce slightly different results from outdoor ads in Kodiak Island or Kenai Peninsula County. Take a look at the questions we asked 1,080 people in these counties about their own personal experiences with Alaska outdoor advertising.
|Have you ever...||FAIRBANKS NORTH STAR||MATANUSKA SUSITNA||KETCHIKAN GATEWAY||KENAI PENINSULA||KODIAK ISLAND|
|Discussed billboard ads you've seen with friends or family||34%||39%||35%||40%||44%|
|Recommended the advertiser to others||12%||3%||5%||3%||11%|
|Attended a local event because of a billboard||12%||8%||9%||8%||11%|
|Visited a local business (e.g. restaurant) because it was advertised on a billboard||30%||22%||15%||10%||30%|
|Made a purchase at the business advertised||19%||15%||16%||11%||14%|
|Watched event on television because of a billboard||12%||16%||11%||16%||13%|
|Tuned in to the radio station featured on a billboard||11%||13%||8%||5%||11%|
|Visited an advertiser website because of billboards||23%||13%||20%||10%||18%|
|Googled or otherwise searched online for more details about the message||20%||12%||27%||16%||10%|
|Googled or otherwise searched online for more details about the advertiser||14%||11%||19%||17%||14%|
|Accessed a coupon on a billboard from your mobile device||6%||8%||10%||7%||8%|
As you can see, when it comes to billboards, 30% of Fairbanks North Star County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 15% of Matanuska Susitna County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Alaska where billboards will likely be most effective.
Here are a few other counties in which we conducted our ooh market study; Bethel County, Anchorage County, Aleutians West County, Juneau County, Sitka County. The table below represents responses to questions from 1,100 people about consumer attitudes towards outdoor advertisements in Alaska. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Alaska.
|I feel that billboards..||BETHEL||ANCHORAGE||ALEUTIANS WEST||JUNEAU||SITKA|
|Are a COOL way to advertise.||68%||73%||75%||76%||78%|
|Are a good way to LEARN about NEW BUSINESSES in the area||60%||59%||56%||59%||71%|
|Are a good way to LEARN about SALES and EVENTS||61%||67%||59%||69%||67%|
|Often catch my ATTENTION||85%||81%||79%||83%||72%|
|Advertisements on digital billboards stand out more than advertisements online.||74%||73%||66%||73%||74%|
|Advertisements on digitial billboards stand out more than advertisements on TELEVISION||47%||42%||45%||41%||47%|
|Make the city look more MODERN.||65%||71%||65%||67%|
|..Are visually APPEALING||78%||72%||78%||62%||61%|
|Are an effective way to alert the community about SEVERE WEATHER conditions.||84%||81%||80%||87%||90%|
|Are an effective way to alert the community about MISSING CHILDREN.||90%||89%||92%||89%||87%|
|Provide CURRENT and RELEVANT information.||82%||70%||73%||85%||77%|
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