Out-of-Home Advertising in Florida

Billboard advertising rentals in Florida including local market research. Detailed breakdowns of Florida ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Florida. 

 Frequently Asked Questions 

Billboards in Florida price out anywhere from $368 per 4 weeks for smaller posters to as much as $5,706 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Florida billboards. Fabrication costs ~$850. If you rent a billboard in Florida for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about FL ooh pricing.

Take a look at our Florida ooh market research by county below. Dollar for dollar, ooh advertisements in Florida are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising FL

Big and small

Florida 4-week Median Advertising Cost of Array Average Price: $2,945

Bulletins in Florida

The largest outdoor media in Florida, Bulletins billboards prices start at $1,289 and go up to $5,062, depending on location.

Florida OOH Average Price: $2,774

Digital Billboards in Florida

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,684 up to $5,746 for premium Florida outdoor ad space.

Advertising on Buses in FloridaAverage Price: $560

Bus Panels in Florida

Bus panels come in 4 standard sizes, the smallest size costs $397 while the largest full side panel displays can cost as much as $667 every 4 weeks.

Florida Advertising ArrayAverage Price: $725

Posters Advertising in Florida

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $550 while some locations can cost $875.

What did people do after seeing Florida billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Florida. From Duval to Hillsborough County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Miami-dade County may produce slightly different results from outdoor ads in Leon or Orange County. Take a look at the questions we asked 1,120 people in these counties about their own personal experiences with Florida outdoor advertising.

Discussed billboard ads you've seen with friends or family 27% 32% 32% 30% 32%
Recommended the advertiser to others 9% 5% 10% 10% 12%
Attended a local event because of a billboard 9% 9% 13% 14% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 21% 21% 27% 17%
Made a purchase at the business advertised 21% 16% 15% 17% 10%
Watched event on television because of a billboard 10% 10% 16% 16% 18%
Tuned in to the radio station featured on a billboard 6% 7% 9% 20% 11%
Visited an advertiser website because of billboards 16% 10% 17% 19% 16%
Googled or otherwise searched online for more details about the message 17% 12% 11% 23% 16%
Googled or otherwise searched online for more details about the advertiser 19% 15% 13% 16% 15%
Accessed a coupon on a billboard from your mobile device 12% 6% 9% 10% 5%

As you can see, when it comes to billboards, 25% of Duval County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 16% of Miami-dade County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Florida where billboards will likely be most effective.

Outdoor Advertising in Florida

How people FEEL about billboard advertising in Florida?

Here are a few other counties in which we conducted our ooh market study; Broward County, Saint Lucie County, Lee County, Alachua County, Pinellas County. The table below represents responses to questions from 1,090 people about consumer attitudes towards outdoor advertisements in Florida. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Florida.

Are a COOL way to advertise. 71% 72% 74% 79% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 56% 58% 75% 66% 61%
Are a good way to LEARN about SALES and EVENTS 59% 62% 68% 54% 54%
Often catch my ATTENTION 77% 75% 71% 72% 74%
Advertisements on digital billboards stand out more than advertisements online. 75% 67% 66% 76% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 48% 37% 43% 51% 43%
Make the city look more MODERN. 72% 72% 63% 63%
..Are visually APPEALING 74% 77% 65% 75% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 86% 84% 85% 82%
Are an effective way to alert the community about MISSING CHILDREN. 93% 93% 91% 85% 87%
Provide CURRENT and RELEVANT information. 81% 83% 68% 82% 67%