Out-of-Home Advertising in Highlands County, FL

Billboard advertising rentals in Highlands County including local market research. Detailed breakdowns of Highlands ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Highlands County. 

 Frequently Asked Questions 

Billboards in Highlands price out anywhere from $334 per 4 weeks for smaller posters to as much as $5,178 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Florida billboards. Fabrication costs ~$850. If you rent a billboard in Highlands County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Highlands County ooh pricing

Take a look at our Highlands ooh market research by city below. Dollar for dollar, ooh advertisements in Highlands are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Highlands

Big and small

Florida 4-week Median Advertising Cost of Bulletins Average Price: $2,672

Bulletins in Highlands

The largest outdoor media in Florida, Bulletins prices start at $1,169 and go up to $4,593, depending on location.

Florida OOH Average Price: $2,797

Digital Billboards in Highlands County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,698 up to $5,794 for premium Florida outdoor ad space.

Advertising on Buses in FloridaAverage Price: $596

Bus Panels in Highlands, FL

Bus panels come in 4 standard sizes, the smallest size costs $422 while the largest full side panel displays can cost as much as $711 every 4 weeks.

Florida Advertising PostersAverage Price: $783

Posters Advertising in Highlands

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $594 while some locations can cost $944.

What did people do after seeing Highlands billboards?

We conducted an outdoor advertising survey throughout the major cities in Highlands County, FL. Conducted from Sebring to Avon Park to Lake Placid to Lorida to Venus, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,193 people in these Highlands cities about their own personal experiences with outdoor advertising.

Have you ever... SebringAvon ParkLake PlacidLoridaVenus
Discussed billboard ads you've seen with friends or family 29% 34% 40% 38% 29%
Recommended the advertiser to others 8% 3% 8% 9% 5%
Attended a local event because of a billboard 14% 5% 7% 15% 6%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 10% 17% 22% 21%
Made a purchase at the business advertised 18% 21% 21% 16% 21%
Watched event on television because of a billboard 10% 12% 15% 14% 18%
Tuned in to the radio station featured on a billboard 17% 18% 12% 7% 19%
Visited an advertiser website because of billboards 10% 10% 10% 23% 17%
Googled or otherwise searched online for more details about the message 26% 15% 21% 19% 26%
Googled or otherwise searched online for more details about the advertiser 13% 11% 17% 14% 13%
Accessed a coupon on a billboard from your mobile device 8% 9% 9% 12% 12%

The Florida counties surrounding Highlands cover a lot of area as well. If you're exclusively seeking billboards in Highlands County, the cities of Avon Park, Lake Placid, and Lorida will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Highlands Billboards

How people FEEL about billboard advertising in Highlands County?

The table below represents responses to questions from 1,099 people about consumer attitudes towards outdoor advertisements in Highlands County, FL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Florida.

I feel that billboards SebringAvon ParkLake PlacidLoridaVenus
Are a COOL way to advertise. 74% 67% 67% 71% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 57% 62% 59% 59% 72%
Are a good way to LEARN about SALES and EVENTS 63% 68% 63% 62% 64%
Often catch my ATTENTION 75% 69% 78% 80% 82%
Advertisements on digital billboards stand out more than advertisements online. 76% 73% 71% 68% 75%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 48% 40% 38% 36% 39%
Make the city look more MODERN. 66% 74% 65% 72%
..Are visually APPEALING 64% 74% 61% 76% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 82% 84% 86% 77%
Are an effective way to alert the community about MISSING CHILDREN. 92% 87% 89% 93% 90%
Provide CURRENT and RELEVANT information. 83% 74% 73% 72% 85%