Out-of-Home Advertising in Palm Beach County, FL

Billboard advertising rentals in Palm Beach County including local market research. Detailed breakdowns of Palm Beach ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Palm Beach County. 

 Frequently Asked Questions 

Billboards in Palm Beach price out anywhere from $357 per 4 weeks for smaller posters to as much as $5,539 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Florida billboards. Fabrication costs ~$850. If you rent a billboard in Palm Beach County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Palm Beach County ooh pricing

Take a look at our Palm Beach ooh market research by city below. Dollar for dollar, ooh advertisements in Palm Beach are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Palm Beach

Big and small

Florida 4-week Median Advertising Cost of Bulletins Average Price: $2,859

Bulletins in Palm Beach

The largest outdoor media in Florida, Bulletins prices start at $1,251 and go up to $4,914, depending on location.

Florida OOH Average Price: $2,302

Digital Billboards in Palm Beach County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,398 up to $4,769 for premium Florida outdoor ad space.

Advertising on Buses in FloridaAverage Price: $585

Bus Panels in Palm Beach, FL

Bus panels come in 4 standard sizes, the smallest size costs $414 while the largest full side panel displays can cost as much as $697 every 4 weeks.

Florida Advertising PostersAverage Price: $701

Posters Advertising in Palm Beach

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $532 while some locations can cost $845.

What did people do after seeing Palm Beach billboards?

We conducted an outdoor advertising survey throughout the major cities in Palm Beach County, FL. Conducted from West Palm Beach to Boca Raton to Boynton Beach to Delray Beach to Jupiter, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,169 people in these Palm Beach cities about their own personal experiences with outdoor advertising.

Have you ever... West Palm BeachBoca RatonBoynton BeachDelray BeachJupiter
Discussed billboard ads you've seen with friends or family 36% 36% 29% 45% 35%
Recommended the advertiser to others 8% 12% 6% 4% 8%
Attended a local event because of a billboard 6% 5% 9% 11% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 23% 22% 12% 12% 23%
Made a purchase at the business advertised 20% 14% 15% 11% 18%
Watched event on television because of a billboard 11% 12% 13% 18% 17%
Tuned in to the radio station featured on a billboard 18% 6% 17% 9% 18%
Visited an advertiser website because of billboards 21% 17% 22% 12% 24%
Googled or otherwise searched online for more details about the message 19% 10% 22% 22% 25%
Googled or otherwise searched online for more details about the advertiser 11% 16% 13% 15% 11%
Accessed a coupon on a billboard from your mobile device 10% 6% 11% 8% 11%

The Florida counties surrounding Palm Beach cover a lot of area as well. If you're exclusively seeking billboards in Palm Beach County, the cities of Boca Raton, Boynton Beach, and Delray Beach will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Palm Beach Billboards

How people FEEL about billboard advertising in Palm Beach County?

The table below represents responses to questions from 904 people about consumer attitudes towards outdoor advertisements in Palm Beach County, FL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Florida.

I feel that billboards West Palm BeachBoca RatonBoynton BeachDelray BeachJupiter
Are a COOL way to advertise. 72% 72% 70% 79% 74%
Are a good way to LEARN about NEW BUSINESSES in the area 55% 59% 70% 62% 60%
Are a good way to LEARN about SALES and EVENTS 60% 62% 65% 62% 60%
Often catch my ATTENTION 68% 68% 69% 71% 83%
Advertisements on digital billboards stand out more than advertisements online. 72% 72% 70% 76% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 36% 45% 52% 38% 48%
Make the city look more MODERN. 69% 63% 66% 73%
..Are visually APPEALING 78% 64% 73% 63% 72%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 89% 86% 85% 83%
Are an effective way to alert the community about MISSING CHILDREN. 93% 85% 89% 91% 91%
Provide CURRENT and RELEVANT information. 85% 64% 83% 63% 72%