Out-of-Home Advertising in South Carolina

Billboard advertising rentals in South Carolina including local market research. Detailed breakdowns of South Carolina ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in South Carolina. 

 Frequently Asked Questions 

Billboards in South Carolina price out anywhere from $358 per 4 weeks for smaller posters to as much as $5,544 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static South Carolina billboards. Fabrication costs ~$850. If you rent a billboard in South Carolina for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about SC ooh pricing.

Take a look at our South Carolina ooh market research by county below. Dollar for dollar, ooh advertisements in South Carolina are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising SC

Big and small

South Carolina 4-week Median Advertising Cost of Array Average Price: $2,861

Bulletins in South Carolina

The largest outdoor media in South Carolina, Bulletins billboards prices start at $1,252 and go up to $4,918, depending on location.

South Carolina OOH Average Price: $2,697

Digital Billboards in South Carolina

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,637 up to $5,586 for premium South Carolina outdoor ad space.

Advertising on Buses in South CarolinaAverage Price: $482

Bus Panels in South Carolina

Bus panels come in 4 standard sizes, the smallest size costs $342 while the largest full side panel displays can cost as much as $575 every 4 weeks.

South Carolina Advertising ArrayAverage Price: $822

Posters Advertising in South Carolina

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $623 while some locations can cost $991.

What did people do after seeing South Carolina billboards?

We conducted an outdoor advertising survey throughout the major counties in and around South Carolina. From Richland to York County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Charleston County may produce slightly different results from outdoor ads in Dorchester or Greenville County. Take a look at the questions we asked 965 people in these counties about their own personal experiences with South Carolina outdoor advertising.

Discussed billboard ads you've seen with friends or family 41% 27% 43% 38% 37%
Recommended the advertiser to others 12% 8% 8% 9% 6%
Attended a local event because of a billboard 14% 8% 8% 10% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 30% 15% 25% 28% 13%
Made a purchase at the business advertised 15% 17% 20% 11% 20%
Watched event on television because of a billboard 14% 10% 18% 18% 12%
Tuned in to the radio station featured on a billboard 6% 18% 14% 18% 16%
Visited an advertiser website because of billboards 13% 20% 23% 25% 14%
Googled or otherwise searched online for more details about the message 11% 25% 22% 27% 12%
Googled or otherwise searched online for more details about the advertiser 18% 18% 18% 15% 17%
Accessed a coupon on a billboard from your mobile device 5% 8% 6% 8% 11%

As you can see, when it comes to billboards, 30% of Richland County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 17% of Charleston County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in South Carolina where billboards will likely be most effective.

Outdoor Advertising in South Carolina

How people FEEL about billboard advertising in South Carolina?

Here are a few other counties in which we conducted our ooh market study; Sumter County, Berkeley County, Beaufort County, Florence County, Spartanburg County. The table below represents responses to questions from 1,059 people about consumer attitudes towards outdoor advertisements in South Carolina. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in South Carolina.

Are a COOL way to advertise. 68% 70% 79% 70% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 64% 58% 63% 61% 71%
Are a good way to LEARN about SALES and EVENTS 69% 62% 61% 63% 52%
Often catch my ATTENTION 83% 68% 85% 85% 68%
Advertisements on digital billboards stand out more than advertisements online. 75% 68% 75% 66% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 45% 53% 43% 48% 37%
Make the city look more MODERN. 73% 73% 67% 69%
..Are visually APPEALING 69% 75% 78% 63% 64%
Are an effective way to alert the community about SEVERE WEATHER conditions. 90% 90% 82% 84% 77%
Are an effective way to alert the community about MISSING CHILDREN. 87% 87% 88% 86% 91%
Provide CURRENT and RELEVANT information. 84% 66% 64% 85% 73%