Frequently Asked Questions
Billboards in South Carolina price out anywhere from $358 per 4 weeks for smaller posters to as much as $5,544 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static South Carolina billboards. Fabrication costs ~$850. If you rent a billboard in South Carolina for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about SC ooh pricing.
Take a look at our South Carolina ooh market research by county below. Dollar for dollar, ooh advertisements in South Carolina are still one of the best ways to communicate your brand message. Billboards are most effective when used in conjunction with other forms of advertising media (online, tv, etc.).
We are a nationwide billboard rental provider:
* Tell us where and when you want to advertise
* We'll locate all available billboards and provide price quotes
* Choose the option that works for you.
outdoor advertising SC
Big and small
Bulletins in South Carolina
The largest outdoor media in South Carolina, Bulletins billboards prices start at $1,252 and go up to $4,918, depending on location.
Digital Billboards in South Carolina
Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,637 up to $5,586 for premium South Carolina outdoor ad space.
Bus Panels in South Carolina
Bus panels come in 4 standard sizes, the smallest size costs $342 while the largest full side panel displays can cost as much as $575 every 4 weeks.
Posters Advertising in South Carolina
Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $623 while some locations can cost $991.
What did people do after seeing South Carolina billboards?
We conducted an outdoor advertising survey throughout the major counties in and around South Carolina. From Richland to York County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Charleston County may produce slightly different results from outdoor ads in Dorchester or Greenville County. Take a look at the questions we asked 965 people in these counties about their own personal experiences with South Carolina outdoor advertising.
| Have you ever... | RICHLAND | CHARLESTON | YORK | GREENVILLE | DORCHESTER |
|---|---|---|---|---|---|
| Discussed billboard ads you've seen with friends or family | 41% | 27% | 43% | 38% | 37% |
| Recommended the advertiser to others | 12% | 8% | 8% | 9% | 6% |
| Attended a local event because of a billboard | 14% | 8% | 8% | 10% | 13% |
| Visited a local business (e.g. restaurant) because it was advertised on a billboard | 30% | 15% | 25% | 28% | 13% |
| Made a purchase at the business advertised | 15% | 17% | 20% | 11% | 20% |
| Watched event on television because of a billboard | 14% | 10% | 18% | 18% | 12% |
| Tuned in to the radio station featured on a billboard | 6% | 18% | 14% | 18% | 16% |
| Visited an advertiser website because of billboards | 13% | 20% | 23% | 25% | 14% |
| Googled or otherwise searched online for more details about the message | 11% | 25% | 22% | 27% | 12% |
| Googled or otherwise searched online for more details about the advertiser | 18% | 18% | 18% | 15% | 17% |
| Accessed a coupon on a billboard from your mobile device | 5% | 8% | 6% | 8% | 11% |
As you can see, when it comes to billboards, 30% of Richland County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 17% of Charleston County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in South Carolina where billboards will likely be most effective.
How people FEEL about billboard advertising in South Carolina?
Here are a few other counties in which we conducted our ooh market study; Sumter County, Berkeley County, Beaufort County, Florence County, Spartanburg County. The table below represents responses to questions from 1,059 people about consumer attitudes towards outdoor advertisements in South Carolina. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in South Carolina.
| I feel that billboards.. | SUMTER | BERKELEY | BEAUFORT | FLORENCE | SPARTANBURG |
|---|---|---|---|---|---|
| Are a COOL way to advertise. | 68% | 70% | 79% | 70% | 76% |
| Are a good way to LEARN about NEW BUSINESSES in the area | 64% | 58% | 63% | 61% | 71% |
| Are a good way to LEARN about SALES and EVENTS | 69% | 62% | 61% | 63% | 52% |
| Often catch my ATTENTION | 83% | 68% | 85% | 85% | 68% |
| Advertisements on digital billboards stand out more than advertisements online. | 75% | 68% | 75% | 66% | 67% |
| Advertisements on digitial billboards stand out more than advertisements on TELEVISION | 45% | 53% | 43% | 48% | 37% |
| Make the city look more MODERN. | 73% | 73% | 67% | 69% | |
| ..Are visually APPEALING | 69% | 75% | 78% | 63% | 64% |
| Are an effective way to alert the community about SEVERE WEATHER conditions. | 90% | 90% | 82% | 84% | 77% |
| Are an effective way to alert the community about MISSING CHILDREN. | 87% | 87% | 88% | 86% | 91% |
| Provide CURRENT and RELEVANT information. | 84% | 66% | 64% | 85% | 73% |
Find Available Billboards in South Carolina!