Out-of-Home Advertising in Sumter County, SC

Billboard advertising rentals in Sumter County including local market research. Detailed breakdowns of Sumter ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Sumter County. 

 Frequently Asked Questions 

Billboards in Sumter price out anywhere from $377 per 4 weeks for smaller posters to as much as $5,841 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static South Carolina billboards. Fabrication costs ~$850. If you rent a billboard in Sumter County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Sumter County ooh pricing

Take a look at our Sumter ooh market research by city below. Dollar for dollar, ooh advertisements in Sumter are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Sumter

Big and small

South Carolina 4-week Median Advertising Cost of Bulletins Average Price: $3,015

Bulletins in Sumter

The largest outdoor media in South Carolina, Bulletins prices start at $1,319 and go up to $5,181, depending on location.

South Carolina OOH Average Price: $2,787

Digital Billboards in Sumter County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,692 up to $5,773 for premium South Carolina outdoor ad space.

Advertising on Buses in South CarolinaAverage Price: $514

Bus Panels in Sumter, SC

Bus panels come in 4 standard sizes, the smallest size costs $364 while the largest full side panel displays can cost as much as $613 every 4 weeks.

South Carolina Advertising PostersAverage Price: $814

Posters Advertising in Sumter

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $618 while some locations can cost $981.

What did people do after seeing Sumter billboards?

We conducted an outdoor advertising survey throughout the major cities in Sumter County, SC. Conducted from Sumter to Dalzell to Rembert to Shaw A F B to Wedgefield, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,029 people in these Sumter cities about their own personal experiences with outdoor advertising.

Have you ever... SumterDalzellRembertShaw A F BWedgefield
Discussed billboard ads you've seen with friends or family 43% 43% 31% 31% 36%
Recommended the advertiser to others 12% 11% 5% 4% 6%
Attended a local event because of a billboard 16% 9% 14% 14% 15%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 30% 25% 26% 16% 26%
Made a purchase at the business advertised 17% 21% 15% 14% 15%
Watched event on television because of a billboard 11% 14% 13% 12% 15%
Tuned in to the radio station featured on a billboard 19% 17% 12% 14% 20%
Visited an advertiser website because of billboards 16% 11% 16% 13% 10%
Googled or otherwise searched online for more details about the message 23% 17% 14% 16% 15%
Googled or otherwise searched online for more details about the advertiser 14% 19% 19% 11% 12%
Accessed a coupon on a billboard from your mobile device 9% 6% 9% 10% 5%

The South Carolina counties surrounding Sumter cover a lot of area as well. If you're exclusively seeking billboards in Sumter County, the cities of Dalzell, Rembert, and Shaw A F B will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Sumter Billboards

How people FEEL about billboard advertising in Sumter County?

The table below represents responses to questions from 1,095 people about consumer attitudes towards outdoor advertisements in Sumter County, SC. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in South Carolina.

I feel that billboards SumterDalzellRembertShaw A F BWedgefield
Are a COOL way to advertise. 68% 74% 68% 79% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 64% 65% 57% 73% 67%
Are a good way to LEARN about SALES and EVENTS 69% 60% 69% 62% 63%
Often catch my ATTENTION 83% 84% 75% 80% 73%
Advertisements on digital billboards stand out more than advertisements online. 75% 72% 66% 72% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 45% 54% 49% 41% 38%
Make the city look more MODERN. 73% 66% 67% 69%
..Are visually APPEALING 69% 75% 73% 67% 64%
Are an effective way to alert the community about SEVERE WEATHER conditions. 90% 83% 78% 86% 88%
Are an effective way to alert the community about MISSING CHILDREN. 87% 91% 88% 92% 86%
Provide CURRENT and RELEVANT information. 84% 71% 65% 62% 70%