Out-of-Home Advertising in Utah

Billboard advertising rentals in Utah including local market research. Detailed breakdowns of Utah ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Utah. 

 Frequently Asked Questions 

Billboards in Utah price out anywhere from $383 per 4 weeks for smaller posters to as much as $5,931 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Utah billboards. Fabrication costs ~$850. If you rent a billboard in Utah for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about UT ooh pricing.

Take a look at our Utah ooh market research by county below. Dollar for dollar, ooh advertisements in Utah are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising UT

Big and small

Utah 4-week Median Advertising Cost of Array Average Price: $3,061

Bulletins in Utah

The largest outdoor media in Utah, Bulletins billboards prices start at $1,339 and go up to $5,261, depending on location.

Utah OOH Average Price: $2,347

Digital Billboards in Utah

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,425 up to $4,862 for premium Utah outdoor ad space.

Advertising on Buses in UtahAverage Price: $562

Bus Panels in Utah

Bus panels come in 4 standard sizes, the smallest size costs $398 while the largest full side panel displays can cost as much as $670 every 4 weeks.

Utah Advertising ArrayAverage Price: $803

Posters Advertising in Utah

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $610 while some locations can cost $969.

What did people do after seeing Utah billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Utah. From Salt Lake to Weber County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Utah County may produce slightly different results from outdoor ads in Davis or Washington County. Take a look at the questions we asked 1,124 people in these counties about their own personal experiences with Utah outdoor advertising.

Discussed billboard ads you've seen with friends or family 39% 34% 39% 30% 37%
Recommended the advertiser to others 9% 9% 7% 6% 10%
Attended a local event because of a billboard 15% 6% 12% 11% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 20% 18% 11% 14% 16%
Made a purchase at the business advertised 21% 13% 12% 10% 21%
Watched event on television because of a billboard 17% 18% 14% 11% 12%
Tuned in to the radio station featured on a billboard 16% 16% 7% 16% 19%
Visited an advertiser website because of billboards 15% 11% 22% 11% 24%
Googled or otherwise searched online for more details about the message 23% 20% 26% 27% 24%
Googled or otherwise searched online for more details about the advertiser 17% 14% 13% 15% 17%
Accessed a coupon on a billboard from your mobile device 11% 5% 9% 6% 12%

As you can see, when it comes to billboards, 20% of Salt Lake County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 13% of Utah County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Utah where billboards will likely be most effective.

Outdoor Advertising in Utah

How people FEEL about billboard advertising in Utah?

Here are a few other counties in which we conducted our ooh market study; Cache County, Tooele County, Iron County, Box Elder County, Uintah County. The table below represents responses to questions from 922 people about consumer attitudes towards outdoor advertisements in Utah. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Utah.

Are a COOL way to advertise. 79% 76% 79% 78% 72%
Are a good way to LEARN about NEW BUSINESSES in the area 71% 68% 71% 61% 63%
Are a good way to LEARN about SALES and EVENTS 56% 62% 68% 60% 67%
Often catch my ATTENTION 75% 81% 71% 71% 70%
Advertisements on digital billboards stand out more than advertisements online. 76% 70% 69% 76% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 50% 40% 51% 38% 54%
Make the city look more MODERN. 73% 63% 70% 62%
..Are visually APPEALING 74% 69% 69% 63% 74%
Are an effective way to alert the community about SEVERE WEATHER conditions. 90% 77% 79% 87% 84%
Are an effective way to alert the community about MISSING CHILDREN. 93% 88% 85% 91% 88%
Provide CURRENT and RELEVANT information. 61% 72% 70% 76% 77%