Out-of-Home Advertising in Rhode Island

Billboard advertising rentals in Rhode Island including local market research. Detailed breakdowns of Rhode Island ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Rhode Island. 

 Frequently Asked Questions 

Billboards in Rhode Island price out anywhere from $391 per 4 weeks for smaller posters to as much as $6,064 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Rhode Island billboards. Fabrication costs ~$850. If you rent a billboard in Rhode Island for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about RI ooh pricing.

Take a look at our Rhode Island ooh market research by county below. Dollar for dollar, ooh advertisements in Rhode Island are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising RI

Big and small

Rhode Island 4-week Median Advertising Cost of Array Average Price: $3,130

Bulletins in Rhode Island

The largest outdoor media in Rhode Island, Bulletins billboards prices start at $1,369 and go up to $5,379, depending on location.

Rhode Island OOH Average Price: $2,544

Digital Billboards in Rhode Island

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,545 up to $5,270 for premium Rhode Island outdoor ad space.

Advertising on Buses in Rhode IslandAverage Price: $485

Bus Panels in Rhode Island

Bus panels come in 4 standard sizes, the smallest size costs $343 while the largest full side panel displays can cost as much as $578 every 4 weeks.

Rhode Island Advertising ArrayAverage Price: $751

Posters Advertising in Rhode Island

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $570 while some locations can cost $906.

What did people do after seeing Rhode Island billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Rhode Island. From Providence to Washington County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Kent County may produce slightly different results from outdoor ads in Bristol or Newport County. Take a look at the questions we asked 970 people in these counties about their own personal experiences with Rhode Island outdoor advertising.

Discussed billboard ads you've seen with friends or family 26% 40% 28% 41% 30%
Recommended the advertiser to others 6% 12% 8% 11% 4%
Attended a local event because of a billboard 10% 13% 5% 8% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 24% 27% 12% 16%
Made a purchase at the business advertised 17% 12% 14% 12% 12%
Watched event on television because of a billboard 14% 14% 17% 10% 12%
Tuned in to the radio station featured on a billboard 17% 13% 11% 17% 11%
Visited an advertiser website because of billboards 23% 21% 22% 20% 13%
Googled or otherwise searched online for more details about the message 15% 14% 14% 23% 20%
Googled or otherwise searched online for more details about the advertiser 13% 16% 19% 18% 13%
Accessed a coupon on a billboard from your mobile device 10% 11% 6% 5% 11%

As you can see, when it comes to billboards, 25% of Providence County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 12% of Kent County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Rhode Island where billboards will likely be most effective.

Outdoor Advertising in Rhode Island

How people FEEL about billboard advertising in Rhode Island?

Here are a few other counties in which we conducted our ooh market study; The table below represents responses to questions from 1,000 people about consumer attitudes towards outdoor advertisements in Rhode Island. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Rhode Island.

I feel that billboards..
Are a COOL way to advertise. % % % % %
Are a good way to LEARN about NEW BUSINESSES in the area % % % % %
Are a good way to LEARN about SALES and EVENTS % % % % %
Often catch my ATTENTION % % % % %
Advertisements on digital billboards stand out more than advertisements online. % % % % %
Advertisements on digitial billboards stand out more than advertisements on TELEVISION % % % % %
Make the city look more MODERN. % % % %
..Are visually APPEALING % % % % %
Are an effective way to alert the community about SEVERE WEATHER conditions. % % % % %
Are an effective way to alert the community about MISSING CHILDREN. % % % % %
Provide CURRENT and RELEVANT information. % % % % %

Counties in Rhode Island