Out-of-Home Advertising in Bristol County, RI

Billboard advertising rentals in Bristol County including local market research. Detailed breakdowns of Bristol ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Bristol County. 

 Frequently Asked Questions 

Billboards in Bristol price out anywhere from $391 per 4 weeks for smaller posters to as much as $6,064 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Rhode Island billboards. Fabrication costs ~$850. If you rent a billboard in Bristol County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Bristol County ooh pricing

Take a look at our Bristol ooh market research by city below. Dollar for dollar, ooh advertisements in Bristol are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Bristol

Big and small

Rhode Island 4-week Median Advertising Cost of Bulletins Average Price: $3,130

Bulletins in Bristol

The largest outdoor media in Rhode Island, Bulletins prices start at $1,369 and go up to $5,379, depending on location.

Rhode Island OOH Average Price: $2,544

Digital Billboards in Bristol County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,545 up to $5,270 for premium Rhode Island outdoor ad space.

Advertising on Buses in Rhode IslandAverage Price: $527

Bus Panels in Bristol, RI

Bus panels come in 4 standard sizes, the smallest size costs $374 while the largest full side panel displays can cost as much as $628 every 4 weeks.

Rhode Island Advertising PostersAverage Price: $829

Posters Advertising in Bristol

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $629 while some locations can cost $1,000.

What did people do after seeing Bristol billboards?

We conducted an outdoor advertising survey throughout the major cities in Bristol County, RI. Conducted from Providence to Warwick to Cranston to Pawtucket to East Providence, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,055 people in these Bristol cities about their own personal experiences with outdoor advertising.

Have you ever... ProvidenceWarwickCranstonPawtucketEast Providence
Discussed billboard ads you've seen with friends or family 26% 40% 37% 44% 44%
Recommended the advertiser to others 6% 12% 8% 6% 6%
Attended a local event because of a billboard 10% 13% 15% 10% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 24% 27% 11% 27%
Made a purchase at the business advertised 17% 12% 12% 20% 21%
Watched event on television because of a billboard 14% 14% 12% 18% 17%
Tuned in to the radio station featured on a billboard 17% 13% 12% 10% 9%
Visited an advertiser website because of billboards 23% 21% 13% 16% 13%
Googled or otherwise searched online for more details about the message 15% 14% 11% 23% 19%
Googled or otherwise searched online for more details about the advertiser 13% 16% 12% 15% 15%
Accessed a coupon on a billboard from your mobile device 10% 11% 6% 11% 6%

The Rhode Island counties surrounding Bristol cover a lot of area as well. If you're exclusively seeking billboards in Bristol County, the cities of Warwick, Cranston, and Pawtucket will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Bristol Billboards

How people FEEL about billboard advertising in Bristol County?

The table below represents responses to questions from 1,000 people about consumer attitudes towards outdoor advertisements in Bristol County, RI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Rhode Island.

I feel that billboards ProvidenceWarwickCranstonPawtucketEast Providence
Are a COOL way to advertise. 75% 69% 68% 76% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 64% 59% 72% 72% 67%
Are a good way to LEARN about SALES and EVENTS 61% 60% 57% 67% 54%
Often catch my ATTENTION 73% 79% 70% 76% 79%
Advertisements on digital billboards stand out more than advertisements online. 70% 70% 76% 68% 66%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 42% 51% 50% 38% 52%
Make the city look more MODERN. 72% 70% 72% 62%
..Are visually APPEALING 61% 61% 65% 67% 76%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 90% 86% 82% 79%
Are an effective way to alert the community about MISSING CHILDREN. 90% 85% 84% 93% 91%
Provide CURRENT and RELEVANT information. 73% 62% 66% 74% 74%

Counties in Rhode Island