Out-of-Home Advertising in Newport County, RI

Billboard advertising rentals in Newport County including local market research. Detailed breakdowns of Newport ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Newport County. 

 Frequently Asked Questions 

Billboards in Newport price out anywhere from $354 per 4 weeks for smaller posters to as much as $5,481 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Rhode Island billboards. Fabrication costs ~$850. If you rent a billboard in Newport County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Newport County ooh pricing

Take a look at our Newport ooh market research by city below. Dollar for dollar, ooh advertisements in Newport are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Newport

Big and small

Rhode Island 4-week Median Advertising Cost of Bulletins Average Price: $2,829

Bulletins in Newport

The largest outdoor media in Rhode Island, Bulletins prices start at $1,238 and go up to $4,863, depending on location.

Rhode Island OOH Average Price: $2,628

Digital Billboards in Newport County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,595 up to $5,443 for premium Rhode Island outdoor ad space.

Advertising on Buses in Rhode IslandAverage Price: $506

Bus Panels in Newport, RI

Bus panels come in 4 standard sizes, the smallest size costs $359 while the largest full side panel displays can cost as much as $603 every 4 weeks.

Rhode Island Advertising PostersAverage Price: $787

Posters Advertising in Newport

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $597 while some locations can cost $949.

What did people do after seeing Newport billboards?

We conducted an outdoor advertising survey throughout the major cities in Newport County, RI. Conducted from Newport to Portsmouth to Middletown to Tiverton to Jamestown, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,012 people in these Newport cities about their own personal experiences with outdoor advertising.

Have you ever... NewportPortsmouthMiddletownTivertonJamestown
Discussed billboard ads you've seen with friends or family 41% 38% 31% 34% 26%
Recommended the advertiser to others 11% 11% 9% 3% 3%
Attended a local event because of a billboard 8% 10% 7% 14% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 12% 15% 31% 19% 15%
Made a purchase at the business advertised 12% 20% 15% 12% 10%
Watched event on television because of a billboard 10% 15% 11% 15% 14%
Tuned in to the radio station featured on a billboard 17% 7% 19% 14% 12%
Visited an advertiser website because of billboards 20% 19% 18% 17% 21%
Googled or otherwise searched online for more details about the message 23% 12% 27% 20% 16%
Googled or otherwise searched online for more details about the advertiser 18% 18% 12% 16% 13%
Accessed a coupon on a billboard from your mobile device 5% 9% 7% 10% 8%

The Rhode Island counties surrounding Newport cover a lot of area as well. If you're exclusively seeking billboards in Newport County, the cities of Portsmouth, Middletown, and Tiverton will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Newport Billboards

How people FEEL about billboard advertising in Newport County?

The table below represents responses to questions from 1,032 people about consumer attitudes towards outdoor advertisements in Newport County, RI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Rhode Island.

I feel that billboards NewportPortsmouthMiddletownTivertonJamestown
Are a COOL way to advertise. 68% 72% 72% 72% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 56% 62% 62% 69% 75%
Are a good way to LEARN about SALES and EVENTS 52% 62% 56% 69% 67%
Often catch my ATTENTION 80% 83% 72% 79% 72%
Advertisements on digital billboards stand out more than advertisements online. 70% 75% 75% 72% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 39% 40% 35% 44% 38%
Make the city look more MODERN. 67% 73% 68% 69%
..Are visually APPEALING 71% 65% 67% 67% 61%
Are an effective way to alert the community about SEVERE WEATHER conditions. 90% 80% 88% 84% 85%
Are an effective way to alert the community about MISSING CHILDREN. 84% 93% 88% 88% 91%
Provide CURRENT and RELEVANT information. 68% 82% 77% 73% 66%

Counties in Rhode Island