Out-of-Home Advertising in Nebraska

Billboard advertising rentals in Nebraska including local market research. Detailed breakdowns of Nebraska ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Nebraska. 

 Frequently Asked Questions 

Billboards in Nebraska price out anywhere from $359 per 4 weeks for smaller posters to as much as $5,557 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Nebraska billboards. Fabrication costs ~$850. If you rent a billboard in Nebraska for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about NE ooh pricing.

Take a look at our Nebraska ooh market research by county below. Dollar for dollar, ooh advertisements in Nebraska are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising NE

Big and small

Nebraska 4-week Median Advertising Cost of Array Average Price: $2,868

Bulletins in Nebraska

The largest outdoor media in Nebraska, Bulletins billboards prices start at $1,255 and go up to $4,930, depending on location.

Nebraska OOH Average Price: $2,329

Digital Billboards in Nebraska

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,414 up to $4,825 for premium Nebraska outdoor ad space.

Advertising on Buses in NebraskaAverage Price: $561

Bus Panels in Nebraska

Bus panels come in 4 standard sizes, the smallest size costs $397 while the largest full side panel displays can cost as much as $668 every 4 weeks.

Nebraska Advertising ArrayAverage Price: $720

Posters Advertising in Nebraska

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $546 while some locations can cost $868.

What did people do after seeing Nebraska billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Nebraska. From Douglas to Sarpy County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Lancaster County may produce slightly different results from outdoor ads in Buffalo or Hall County. Take a look at the questions we asked 1,121 people in these counties about their own personal experiences with Nebraska outdoor advertising.

Discussed billboard ads you've seen with friends or family 30% 30% 29% 43% 37%
Recommended the advertiser to others 12% 5% 7% 5% 6%
Attended a local event because of a billboard 11% 9% 13% 8% 14%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 19% 24% 19% 15% 17%
Made a purchase at the business advertised 13% 18% 18% 10% 17%
Watched event on television because of a billboard 10% 15% 18% 18% 16%
Tuned in to the radio station featured on a billboard 8% 13% 20% 8% 20%
Visited an advertiser website because of billboards 25% 20% 12% 21% 25%
Googled or otherwise searched online for more details about the message 12% 21% 13% 14% 22%
Googled or otherwise searched online for more details about the advertiser 16% 18% 16% 18% 12%
Accessed a coupon on a billboard from your mobile device 9% 6% 8% 7% 12%

As you can see, when it comes to billboards, 19% of Douglas County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 18% of Lancaster County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Nebraska where billboards will likely be most effective.

Outdoor Advertising in Nebraska

How people FEEL about billboard advertising in Nebraska?

Here are a few other counties in which we conducted our ooh market study; Dodge County, Adams County, Lincoln County, Madison County, Platte County. The table below represents responses to questions from 915 people about consumer attitudes towards outdoor advertisements in Nebraska. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Nebraska.

Are a COOL way to advertise. 69% 79% 70% 69% 65%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 69% 69% 66% 61%
Are a good way to LEARN about SALES and EVENTS 64% 63% 65% 63% 52%
Often catch my ATTENTION 74% 70% 84% 84% 76%
Advertisements on digital billboards stand out more than advertisements online. 75% 70% 66% 69% 73%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 39% 39% 54% 53% 52%
Make the city look more MODERN. 71% 71% 67% 62%
..Are visually APPEALING 67% 61% 75% 77% 66%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 90% 78% 78% 89%
Are an effective way to alert the community about MISSING CHILDREN. 84% 85% 92% 89% 89%
Provide CURRENT and RELEVANT information. 64% 65% 77% 64% 80%