Out-of-Home Advertising in Dakota County, NE

Billboard advertising rentals in Dakota County including local market research. Detailed breakdowns of Dakota ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Dakota County. 

 Frequently Asked Questions 

Billboards in Dakota price out anywhere from $367 per 4 weeks for smaller posters to as much as $5,685 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Nebraska billboards. Fabrication costs ~$850. If you rent a billboard in Dakota County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Dakota County ooh pricing

Take a look at our Dakota ooh market research by city below. Dollar for dollar, ooh advertisements in Dakota are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Dakota

Big and small

Nebraska 4-week Median Advertising Cost of Bulletins Average Price: $2,934

Bulletins in Dakota

The largest outdoor media in Nebraska, Bulletins prices start at $1,284 and go up to $5,043, depending on location.

Nebraska OOH Average Price: $2,606

Digital Billboards in Dakota County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,582 up to $5,397 for premium Nebraska outdoor ad space.

Advertising on Buses in NebraskaAverage Price: $570

Bus Panels in Dakota, NE

Bus panels come in 4 standard sizes, the smallest size costs $404 while the largest full side panel displays can cost as much as $679 every 4 weeks.

Nebraska Advertising PostersAverage Price: $793

Posters Advertising in Dakota

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $601 while some locations can cost $956.

What did people do after seeing Dakota billboards?

We conducted an outdoor advertising survey throughout the major cities in Dakota County, NE. Conducted from South Sioux City to Dakota City to Emerson to Homer to Hubbard, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,140 people in these Dakota cities about their own personal experiences with outdoor advertising.

Have you ever... South Sioux CityDakota CityEmersonHomerHubbard
Discussed billboard ads you've seen with friends or family 30% 32% 32% 44% 28%
Recommended the advertiser to others 11% 5% 6% 6% 12%
Attended a local event because of a billboard 15% 16% 7% 16% 10%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 11% 14% 10% 25% 15%
Made a purchase at the business advertised 17% 16% 20% 11% 20%
Watched event on television because of a billboard 11% 16% 16% 16% 18%
Tuned in to the radio station featured on a billboard 16% 16% 20% 19% 18%
Visited an advertiser website because of billboards 13% 19% 18% 21% 10%
Googled or otherwise searched online for more details about the message 14% 18% 17% 12% 26%
Googled or otherwise searched online for more details about the advertiser 17% 14% 17% 16% 12%
Accessed a coupon on a billboard from your mobile device 7% 9% 9% 7% 11%

The Nebraska counties surrounding Dakota cover a lot of area as well. If you're exclusively seeking billboards in Dakota County, the cities of Dakota City, Emerson, and Homer will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Dakota Billboards

How people FEEL about billboard advertising in Dakota County?

The table below represents responses to questions from 1,024 people about consumer attitudes towards outdoor advertisements in Dakota County, NE. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Nebraska.

I feel that billboards South Sioux CityDakota CityEmersonHomerHubbard
Are a COOL way to advertise. 66% 75% 72% 70% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 63% 65% 70% 75% 63%
Are a good way to LEARN about SALES and EVENTS 66% 57% 60% 69% 62%
Often catch my ATTENTION 85% 71% 78% 81% 82%
Advertisements on digital billboards stand out more than advertisements online. 67% 69% 67% 71% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 40% 41% 45% 54% 40%
Make the city look more MODERN. 69% 70% 64% 65%
..Are visually APPEALING 61% 71% 65% 61% 76%
Are an effective way to alert the community about SEVERE WEATHER conditions. 85% 78% 87% 86% 79%
Are an effective way to alert the community about MISSING CHILDREN. 86% 91% 89% 87% 89%
Provide CURRENT and RELEVANT information. 64% 64% 84% 71% 79%