Out-of-Home Advertising in Lincoln County, NE

Billboard advertising rentals in Lincoln County including local market research. Detailed breakdowns of Lincoln ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Lincoln County. 

 Frequently Asked Questions 

Billboards in Lincoln price out anywhere from $334 per 4 weeks for smaller posters to as much as $5,176 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Nebraska billboards. Fabrication costs ~$850. If you rent a billboard in Lincoln County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Lincoln County ooh pricing

Take a look at our Lincoln ooh market research by city below. Dollar for dollar, ooh advertisements in Lincoln are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Lincoln

Big and small

Nebraska 4-week Median Advertising Cost of Bulletins Average Price: $2,672

Bulletins in Lincoln

The largest outdoor media in Nebraska, Bulletins prices start at $1,169 and go up to $4,592, depending on location.

Nebraska OOH Average Price: $2,287

Digital Billboards in Lincoln County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,388 up to $4,737 for premium Nebraska outdoor ad space.

Advertising on Buses in NebraskaAverage Price: $491

Bus Panels in Lincoln, NE

Bus panels come in 4 standard sizes, the smallest size costs $348 while the largest full side panel displays can cost as much as $585 every 4 weeks.

Nebraska Advertising PostersAverage Price: $763

Posters Advertising in Lincoln

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $579 while some locations can cost $920.

What did people do after seeing Lincoln billboards?

We conducted an outdoor advertising survey throughout the major cities in Lincoln County, NE. Conducted from North Platte to Sutherland to Hershey to Brady to Wallace, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 983 people in these Lincoln cities about their own personal experiences with outdoor advertising.

Have you ever... North PlatteSutherlandHersheyBradyWallace
Discussed billboard ads you've seen with friends or family 37% 42% 32% 37% 44%
Recommended the advertiser to others 11% 11% 11% 7% 3%
Attended a local event because of a billboard 15% 15% 16% 9% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 15% 25% 10% 22% 30%
Made a purchase at the business advertised 18% 20% 13% 19% 20%
Watched event on television because of a billboard 15% 12% 18% 11% 15%
Tuned in to the radio station featured on a billboard 15% 13% 12% 15% 16%
Visited an advertiser website because of billboards 25% 14% 12% 11% 24%
Googled or otherwise searched online for more details about the message 26% 15% 26% 25% 18%
Googled or otherwise searched online for more details about the advertiser 18% 19% 17% 17% 18%
Accessed a coupon on a billboard from your mobile device 10% 9% 12% 9% 11%

The Nebraska counties surrounding Lincoln cover a lot of area as well. If you're exclusively seeking billboards in Lincoln County, the cities of Sutherland, Hershey, and Brady will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Lincoln Billboards

How people FEEL about billboard advertising in Lincoln County?

The table below represents responses to questions from 898 people about consumer attitudes towards outdoor advertisements in Lincoln County, NE. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Nebraska.

I feel that billboards North PlatteSutherlandHersheyBradyWallace
Are a COOL way to advertise. 70% 65% 71% 67% 66%
Are a good way to LEARN about NEW BUSINESSES in the area 69% 68% 63% 65% 66%
Are a good way to LEARN about SALES and EVENTS 65% 62% 60% 57% 66%
Often catch my ATTENTION 84% 77% 84% 83% 75%
Advertisements on digital billboards stand out more than advertisements online. 66% 76% 65% 68% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 54% 54% 47% 40% 52%
Make the city look more MODERN. 67% 71% 74% 66%
..Are visually APPEALING 75% 74% 68% 69% 71%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 79% 81% 88% 89%
Are an effective way to alert the community about MISSING CHILDREN. 92% 88% 86% 88% 85%
Provide CURRENT and RELEVANT information. 77% 60% 70% 80% 76%