Out-of-Home Advertising in Indiana

Billboard advertising rentals in Indiana including local market research. Detailed breakdowns of Indiana ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Indiana. 

 Frequently Asked Questions 

Billboards in Indiana price out anywhere from $372 per 4 weeks for smaller posters to as much as $5,763 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Indiana billboards. Fabrication costs ~$850. If you rent a billboard in Indiana for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about IN ooh pricing.

Take a look at our Indiana ooh market research by county below. Dollar for dollar, ooh advertisements in Indiana are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising IN

Big and small

Indiana 4-week Median Advertising Cost of Array Average Price: $2,975

Bulletins in Indiana

The largest outdoor media in Indiana, Bulletins billboards prices start at $1,301 and go up to $5,113, depending on location.

Indiana OOH Average Price: $2,570

Digital Billboards in Indiana

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,560 up to $5,324 for premium Indiana outdoor ad space.

Advertising on Buses in IndianaAverage Price: $499

Bus Panels in Indiana

Bus panels come in 4 standard sizes, the smallest size costs $354 while the largest full side panel displays can cost as much as $595 every 4 weeks.

Indiana Advertising ArrayAverage Price: $809

Posters Advertising in Indiana

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $614 while some locations can cost $975.

What did people do after seeing Indiana billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Indiana. From Marion to Vanderburgh County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Allen County may produce slightly different results from outdoor ads in Hamilton or St Joseph County. Take a look at the questions we asked 998 people in these counties about their own personal experiences with Indiana outdoor advertising.

Discussed billboard ads you've seen with friends or family 42% 37% 40% 42% 27%
Recommended the advertiser to others 7% 7% 5% 8% 11%
Attended a local event because of a billboard 6% 5% 6% 12% 6%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 17% 15% 28% 26% 12%
Made a purchase at the business advertised 11% 19% 19% 18% 14%
Watched event on television because of a billboard 13% 12% 16% 13% 17%
Tuned in to the radio station featured on a billboard 7% 14% 5% 13% 5%
Visited an advertiser website because of billboards 15% 23% 10% 17% 24%
Googled or otherwise searched online for more details about the message 16% 21% 27% 17% 22%
Googled or otherwise searched online for more details about the advertiser 18% 18% 15% 15% 19%
Accessed a coupon on a billboard from your mobile device 10% 6% 12% 12% 10%

As you can see, when it comes to billboards, 17% of Marion County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 19% of Allen County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Indiana where billboards will likely be most effective.

Outdoor Advertising in Indiana

How people FEEL about billboard advertising in Indiana?

Here are a few other counties in which we conducted our ooh market study; Monroe County, Lake County, Delaware County, Tippecanoe County, Vigo County. The table below represents responses to questions from 1,010 people about consumer attitudes towards outdoor advertisements in Indiana. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Indiana.

Are a COOL way to advertise. 77% 77% 76% 75% 73%
Are a good way to LEARN about NEW BUSINESSES in the area 72% 63% 67% 64% 57%
Are a good way to LEARN about SALES and EVENTS 52% 58% 56% 69% 63%
Often catch my ATTENTION 81% 78% 73% 78% 85%
Advertisements on digital billboards stand out more than advertisements online. 65% 70% 70% 74% 75%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 48% 39% 53% 35% 35%
Make the city look more MODERN. 66% 71% 62% 74%
..Are visually APPEALING 75% 70% 65% 78% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 90% 90% 86% 86%
Are an effective way to alert the community about MISSING CHILDREN. 92% 88% 92% 91% 88%
Provide CURRENT and RELEVANT information. 74% 78% 65% 68% 63%