Out-of-Home Advertising in De Kalb County, IN

Billboard advertising rentals in De Kalb County including local market research. Detailed breakdowns of De Kalb ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in De Kalb County. 

 Frequently Asked Questions 

Billboards in De Kalb price out anywhere from $387 per 4 weeks for smaller posters to as much as $6,006 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Indiana billboards. Fabrication costs ~$850. If you rent a billboard in De Kalb County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about De Kalb County ooh pricing

Take a look at our De Kalb ooh market research by city below. Dollar for dollar, ooh advertisements in De Kalb are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising De Kalb

Big and small

Indiana 4-week Median Advertising Cost of Bulletins Average Price: $3,100

Bulletins in De Kalb

The largest outdoor media in Indiana, Bulletins prices start at $1,356 and go up to $5,328, depending on location.

Indiana OOH Average Price: $2,630

Digital Billboards in De Kalb County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,597 up to $5,447 for premium Indiana outdoor ad space.

Advertising on Buses in IndianaAverage Price: $570

Bus Panels in De Kalb, IN

Bus panels come in 4 standard sizes, the smallest size costs $404 while the largest full side panel displays can cost as much as $679 every 4 weeks.

Indiana Advertising PostersAverage Price: $717

Posters Advertising in De Kalb

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $544 while some locations can cost $864.

What did people do after seeing De Kalb billboards?

We conducted an outdoor advertising survey throughout the major cities in De Kalb County, IN. Conducted from Auburn to Garrett to St. Joe to Butler to Waterloo, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,140 people in these De Kalb cities about their own personal experiences with outdoor advertising.

Have you ever... AuburnGarrettSt. JoeButlerWaterloo
Discussed billboard ads you've seen with friends or family 44% 44% 41% 44% 30%
Recommended the advertiser to others 8% 7% 4% 6% 5%
Attended a local event because of a billboard 6% 16% 12% 13% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 21% 11% 24% 19% 26%
Made a purchase at the business advertised 21% 15% 10% 13% 16%
Watched event on television because of a billboard 18% 17% 15% 10% 15%
Tuned in to the radio station featured on a billboard 16% 10% 12% 9% 11%
Visited an advertiser website because of billboards 23% 15% 12% 17% 18%
Googled or otherwise searched online for more details about the message 22% 20% 16% 19% 24%
Googled or otherwise searched online for more details about the advertiser 17% 16% 13% 13% 14%
Accessed a coupon on a billboard from your mobile device 10% 8% 10% 8% 7%

The Indiana counties surrounding De Kalb cover a lot of area as well. If you're exclusively seeking billboards in De Kalb County, the cities of Garrett, St. Joe, and Butler will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

De Kalb Billboards

How people FEEL about billboard advertising in De Kalb County?

The table below represents responses to questions from 1,033 people about consumer attitudes towards outdoor advertisements in De Kalb County, IN. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Indiana.

I feel that billboards AuburnGarrettSt. JoeButlerWaterloo
Are a COOL way to advertise. 78% 65% 71% 70% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 69% 61% 67% 66% 65%
Are a good way to LEARN about SALES and EVENTS 59% 54% 53% 64% 54%
Often catch my ATTENTION 78% 77% 78% 72% 85%
Advertisements on digital billboards stand out more than advertisements online. 73% 76% 76% 71% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 49% 45% 45% 39%
Make the city look more MODERN. 74% 68% 62% 72%
..Are visually APPEALING 78% 65% 76% 78% 74%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 89% 90% 86% 88%
Are an effective way to alert the community about MISSING CHILDREN. 88% 86% 89% 92% 85%
Provide CURRENT and RELEVANT information. 65% 68% 82% 85% 74%