Out-of-Home Advertising in Maryland

Billboard advertising rentals in Maryland including local market research. Detailed breakdowns of Maryland ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Maryland. 

 Frequently Asked Questions 

Billboards in Maryland price out anywhere from $378 per 4 weeks for smaller posters to as much as $5,858 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Maryland billboards. Fabrication costs ~$850. If you rent a billboard in Maryland for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about MD ooh pricing.

Take a look at our Maryland ooh market research by county below. Dollar for dollar, ooh advertisements in Maryland are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising MD

Big and small

Maryland 4-week Median Advertising Cost of Array Average Price: $3,023

Bulletins in Maryland

The largest outdoor media in Maryland, Bulletins billboards prices start at $1,323 and go up to $5,197, depending on location.

Maryland OOH Average Price: $2,788

Digital Billboards in Maryland

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,693 up to $5,775 for premium Maryland outdoor ad space.

Advertising on Buses in MarylandAverage Price: $596

Bus Panels in Maryland

Bus panels come in 4 standard sizes, the smallest size costs $422 while the largest full side panel displays can cost as much as $710 every 4 weeks.

Maryland Advertising ArrayAverage Price: $816

Posters Advertising in Maryland

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $619 while some locations can cost $984.

What did people do after seeing Maryland billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Maryland. From Baltimore City to Frederick County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in Howard County may produce slightly different results from outdoor ads in Prince Georges or Montgomery County. Take a look at the questions we asked 1,192 people in these counties about their own personal experiences with Maryland outdoor advertising.

Discussed billboard ads you've seen with friends or family 38% 42% 44% 30% 30%
Recommended the advertiser to others 11% 6% 6% 7% 10%
Attended a local event because of a billboard 10% 11% 5% 11% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 31% 27% 21% 26%
Made a purchase at the business advertised 15% 15% 12% 16% 15%
Watched event on television because of a billboard 17% 14% 12% 18% 16%
Tuned in to the radio station featured on a billboard 10% 8% 7% 6% 14%
Visited an advertiser website because of billboards 21% 24% 24% 20% 16%
Googled or otherwise searched online for more details about the message 13% 11% 26% 24% 18%
Googled or otherwise searched online for more details about the advertiser 13% 12% 18% 17% 17%
Accessed a coupon on a billboard from your mobile device 9% 10% 12% 7% 9%

As you can see, when it comes to billboards, 16% of Baltimore City County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 15% of Howard County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Maryland where billboards will likely be most effective.

Outdoor Advertising in Maryland

How people FEEL about billboard advertising in Maryland?

Here are a few other counties in which we conducted our ooh market study; Washington County, Anne Arundel County, Wicomico County, Allegany County, Carroll County. The table below represents responses to questions from 1,095 people about consumer attitudes towards outdoor advertisements in Maryland. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Maryland.

Are a COOL way to advertise. 74% 68% 72% 75% 65%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 58% 71% 69% 71%
Are a good way to LEARN about SALES and EVENTS 55% 64% 66% 68% 62%
Often catch my ATTENTION 85% 83% 71% 74% 84%
Advertisements on digital billboards stand out more than advertisements online. 74% 73% 68% 66% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 41% 50% 47% 48% 43%
Make the city look more MODERN. 73% 66% 66% 64%
..Are visually APPEALING 66% 73% 65% 63% 65%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 77% 83% 81% 78%
Are an effective way to alert the community about MISSING CHILDREN. 93% 92% 87% 90% 86%
Provide CURRENT and RELEVANT information. 74% 66% 73% 63% 83%