Out-of-Home Advertising in Prince Georges County, MD

Billboard advertising rentals in Prince Georges County including local market research. Detailed breakdowns of Prince Georges ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Prince Georges County. 

 Frequently Asked Questions 

Billboards in Prince Georges price out anywhere from $347 per 4 weeks for smaller posters to as much as $5,376 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Maryland billboards. Fabrication costs ~$850. If you rent a billboard in Prince Georges County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Prince Georges County ooh pricing

Take a look at our Prince Georges ooh market research by city below. Dollar for dollar, ooh advertisements in Prince Georges are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Prince Georges

Big and small

Maryland 4-week Median Advertising Cost of Bulletins Average Price: $2,775

Bulletins in Prince Georges

The largest outdoor media in Maryland, Bulletins prices start at $1,214 and go up to $4,769, depending on location.

Maryland OOH Average Price: $2,786

Digital Billboards in Prince Georges County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,692 up to $5,771 for premium Maryland outdoor ad space.

Advertising on Buses in MarylandAverage Price: $540

Bus Panels in Prince Georges, MD

Bus panels come in 4 standard sizes, the smallest size costs $383 while the largest full side panel displays can cost as much as $644 every 4 weeks.

Maryland Advertising PostersAverage Price: $777

Posters Advertising in Prince Georges

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $590 while some locations can cost $937.

What did people do after seeing Prince Georges billboards?

We conducted an outdoor advertising survey throughout the major cities in Prince Georges County, MD. Conducted from Bowie to Suitland to College Park to Laurel to Greenbelt, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,080 people in these Prince Georges cities about their own personal experiences with outdoor advertising.

Have you ever... BowieSuitlandCollege ParkLaurelGreenbelt
Discussed billboard ads you've seen with friends or family 30% 36% 39% 39% 29%
Recommended the advertiser to others 10% 5% 5% 5% 4%
Attended a local event because of a billboard 13% 12% 10% 12% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 26% 29% 14% 18% 15%
Made a purchase at the business advertised 15% 11% 20% 17% 13%
Watched event on television because of a billboard 16% 13% 10% 15% 17%
Tuned in to the radio station featured on a billboard 14% 7% 10% 9% 5%
Visited an advertiser website because of billboards 16% 11% 17% 19% 22%
Googled or otherwise searched online for more details about the message 18% 15% 25% 19% 24%
Googled or otherwise searched online for more details about the advertiser 17% 14% 15% 18% 12%
Accessed a coupon on a billboard from your mobile device 9% 8% 6% 8% 11%

The Maryland counties surrounding Prince Georges cover a lot of area as well. If you're exclusively seeking billboards in Prince Georges County, the cities of Suitland, College Park, and Laurel will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Prince Georges Billboards

How people FEEL about billboard advertising in Prince Georges County?

The table below represents responses to questions from 1,095 people about consumer attitudes towards outdoor advertisements in Prince Georges County, MD. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Maryland.

I feel that billboards BowieSuitlandCollege ParkLaurelGreenbelt
Are a COOL way to advertise. 78% 67% 77% 69% 77%
Are a good way to LEARN about NEW BUSINESSES in the area 59% 75% 71% 68% 67%
Are a good way to LEARN about SALES and EVENTS 52% 56% 55% 65% 59%
Often catch my ATTENTION 83% 84% 69% 70% 85%
Advertisements on digital billboards stand out more than advertisements online. 68% 69% 66% 74% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 47% 47% 44% 44% 53%
Make the city look more MODERN. 64% 66% 69% 62%
..Are visually APPEALING 73% 73% 64% 75% 73%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 77% 85% 78% 88%
Are an effective way to alert the community about MISSING CHILDREN. 86% 90% 90% 93% 84%
Provide CURRENT and RELEVANT information. 81% 83% 64% 72% 61%