Out-of-Home Advertising in Baltimore City County, MD

Billboard advertising rentals in Baltimore City County including local market research. Detailed breakdowns of Baltimore City ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Baltimore City County. 

 Frequently Asked Questions 

Billboards in Baltimore City price out anywhere from $378 per 4 weeks for smaller posters to as much as $5,858 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Maryland billboards. Fabrication costs ~$850. If you rent a billboard in Baltimore City County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Baltimore City County ooh pricing

Take a look at our Baltimore City ooh market research by city below. Dollar for dollar, ooh advertisements in Baltimore City are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Baltimore City

Big and small

Maryland 4-week Median Advertising Cost of Bulletins Average Price: $3,023

Bulletins in Baltimore City

The largest outdoor media in Maryland, Bulletins prices start at $1,323 and go up to $5,197, depending on location.

Maryland OOH Average Price: $2,788

Digital Billboards in Baltimore City County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,693 up to $5,775 for premium Maryland outdoor ad space.

Advertising on Buses in MarylandAverage Price: $596

Bus Panels in Baltimore City, MD

Bus panels come in 4 standard sizes, the smallest size costs $422 while the largest full side panel displays can cost as much as $710 every 4 weeks.

Maryland Advertising PostersAverage Price: $816

Posters Advertising in Baltimore City

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $619 while some locations can cost $984.

What did people do after seeing Baltimore City billboards?

We conducted an outdoor advertising survey throughout the major cities in Baltimore City County, MD. Conducted from Baltimore to Ellicott City to Frederick to Rockville to Gaithersburg, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,192 people in these Baltimore City cities about their own personal experiences with outdoor advertising.

Have you ever... BaltimoreEllicott CityFrederickRockvilleGaithersburg
Discussed billboard ads you've seen with friends or family 38% 42% 44% 30% 35%
Recommended the advertiser to others 11% 6% 6% 7% 9%
Attended a local event because of a billboard 10% 11% 5% 11% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 31% 27% 21% 19%
Made a purchase at the business advertised 15% 15% 12% 16% 17%
Watched event on television because of a billboard 17% 14% 12% 18% 11%
Tuned in to the radio station featured on a billboard 10% 8% 7% 6% 13%
Visited an advertiser website because of billboards 21% 24% 24% 20% 14%
Googled or otherwise searched online for more details about the message 13% 11% 26% 24% 27%
Googled or otherwise searched online for more details about the advertiser 13% 12% 18% 17% 15%
Accessed a coupon on a billboard from your mobile device 9% 10% 12% 7% 10%

The Maryland counties surrounding Baltimore City cover a lot of area as well. If you're exclusively seeking billboards in Baltimore City County, the cities of Ellicott City, Frederick, and Rockville will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Baltimore City Billboards

How people FEEL about billboard advertising in Baltimore City County?

The table below represents responses to questions from 1,095 people about consumer attitudes towards outdoor advertisements in Baltimore City County, MD. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Maryland.

I feel that billboards BaltimoreEllicott CityFrederickRockvilleGaithersburg
Are a COOL way to advertise. 79% 66% 66% 76% 71%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 58% 60% 72% 58%
Are a good way to LEARN about SALES and EVENTS 67% 68% 66% 67% 66%
Often catch my ATTENTION 82% 73% 83% 85% 82%
Advertisements on digital billboards stand out more than advertisements online. 75% 72% 67% 69% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 42% 40% 47% 41%
Make the city look more MODERN. 72% 72% 72% 68%
..Are visually APPEALING 62% 66% 62% 70% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 87% 86% 80% 83% 78%
Are an effective way to alert the community about MISSING CHILDREN. 88% 90% 90% 84% 93%
Provide CURRENT and RELEVANT information. 71% 74% 85% 70% 76%