Out-of-Home Advertising in Worcester County, MD

Billboard advertising rentals in Worcester County including local market research. Detailed breakdowns of Worcester ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Worcester County. 

 Frequently Asked Questions 

Billboards in Worcester price out anywhere from $322 per 4 weeks for smaller posters to as much as $4,985 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Maryland billboards. Fabrication costs ~$850. If you rent a billboard in Worcester County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Worcester County ooh pricing

Take a look at our Worcester ooh market research by city below. Dollar for dollar, ooh advertisements in Worcester are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Worcester

Big and small

Maryland 4-week Median Advertising Cost of Bulletins Average Price: $2,573

Bulletins in Worcester

The largest outdoor media in Maryland, Bulletins prices start at $1,126 and go up to $4,422, depending on location.

Maryland OOH Average Price: $2,767

Digital Billboards in Worcester County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,680 up to $5,731 for premium Maryland outdoor ad space.

Advertising on Buses in MarylandAverage Price: $587

Bus Panels in Worcester, MD

Bus panels come in 4 standard sizes, the smallest size costs $416 while the largest full side panel displays can cost as much as $699 every 4 weeks.

Maryland Advertising PostersAverage Price: $764

Posters Advertising in Worcester

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $580 while some locations can cost $922.

What did people do after seeing Worcester billboards?

We conducted an outdoor advertising survey throughout the major cities in Worcester County, MD. Conducted from Ocean City to Bishopville to Berlin to Pocomoke City to Snow Hill, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,174 people in these Worcester cities about their own personal experiences with outdoor advertising.

Have you ever... Ocean CityBishopvilleBerlinPocomoke CitySnow Hill
Discussed billboard ads you've seen with friends or family 41% 37% 36% 32% 31%
Recommended the advertiser to others 3% 6% 12% 9% 8%
Attended a local event because of a billboard 8% 10% 6% 16% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 28% 24% 14% 11% 28%
Made a purchase at the business advertised 20% 16% 21% 14% 14%
Watched event on television because of a billboard 18% 18% 16% 18% 15%
Tuned in to the radio station featured on a billboard 6% 15% 9% 19% 20%
Visited an advertiser website because of billboards 19% 25% 20% 24% 21%
Googled or otherwise searched online for more details about the message 21% 11% 16% 26% 13%
Googled or otherwise searched online for more details about the advertiser 16% 18% 15% 11% 14%
Accessed a coupon on a billboard from your mobile device 10% 8% 11% 7% 10%

The Maryland counties surrounding Worcester cover a lot of area as well. If you're exclusively seeking billboards in Worcester County, the cities of Bishopville, Berlin, and Pocomoke City will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Worcester Billboards

How people FEEL about billboard advertising in Worcester County?

The table below represents responses to questions from 1,087 people about consumer attitudes towards outdoor advertisements in Worcester County, MD. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Maryland.

I feel that billboards Ocean CityBishopvilleBerlinPocomoke CitySnow Hill
Are a COOL way to advertise. 68% 74% 67% 70% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 74% 71% 64% 72% 70%
Are a good way to LEARN about SALES and EVENTS 66% 60% 63% 56% 68%
Often catch my ATTENTION 85% 68% 72% 69% 81%
Advertisements on digital billboards stand out more than advertisements online. 72% 75% 70% 70% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 36% 44% 39% 38% 51%
Make the city look more MODERN. 64% 64% 64% 70%
..Are visually APPEALING 71% 68% 74% 73% 69%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 89% 79% 81% 86%
Are an effective way to alert the community about MISSING CHILDREN. 89% 91% 91% 87% 93%
Provide CURRENT and RELEVANT information. 75% 70% 63% 81% 66%