Out-of-Home Advertising in Talbot County, MD

Billboard advertising rentals in Talbot County including local market research. Detailed breakdowns of Talbot ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Talbot County. 

 Frequently Asked Questions 

Billboards in Talbot price out anywhere from $353 per 4 weeks for smaller posters to as much as $5,465 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Maryland billboards. Fabrication costs ~$850. If you rent a billboard in Talbot County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Talbot County ooh pricing

Take a look at our Talbot ooh market research by city below. Dollar for dollar, ooh advertisements in Talbot are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Talbot

Big and small

Maryland 4-week Median Advertising Cost of Bulletins Average Price: $2,821

Bulletins in Talbot

The largest outdoor media in Maryland, Bulletins prices start at $1,234 and go up to $4,848, depending on location.

Maryland OOH Average Price: $2,360

Digital Billboards in Talbot County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,433 up to $4,889 for premium Maryland outdoor ad space.

Advertising on Buses in MarylandAverage Price: $565

Bus Panels in Talbot, MD

Bus panels come in 4 standard sizes, the smallest size costs $400 while the largest full side panel displays can cost as much as $674 every 4 weeks.

Maryland Advertising PostersAverage Price: $847

Posters Advertising in Talbot

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $643 while some locations can cost $1,021.

What did people do after seeing Talbot billboards?

We conducted an outdoor advertising survey throughout the major cities in Talbot County, MD. Conducted from Easton to St. Michaels to Cordova to Trappe to Mcdaniel, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,131 people in these Talbot cities about their own personal experiences with outdoor advertising.

Have you ever... EastonSt. MichaelsCordovaTrappeMcdaniel
Discussed billboard ads you've seen with friends or family 37% 32% 28% 36% 33%
Recommended the advertiser to others 6% 3% 8% 5% 9%
Attended a local event because of a billboard 14% 5% 6% 14% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 11% 19% 20% 25% 30%
Made a purchase at the business advertised 16% 16% 19% 17% 17%
Watched event on television because of a billboard 14% 15% 13% 10% 17%
Tuned in to the radio station featured on a billboard 12% 18% 9% 8% 12%
Visited an advertiser website because of billboards 23% 13% 20% 17% 25%
Googled or otherwise searched online for more details about the message 10% 20% 20% 11% 19%
Googled or otherwise searched online for more details about the advertiser 12% 16% 19% 15% 16%
Accessed a coupon on a billboard from your mobile device 10% 10% 11% 5% 10%

The Maryland counties surrounding Talbot cover a lot of area as well. If you're exclusively seeking billboards in Talbot County, the cities of St. Michaels, Cordova, and Trappe will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Talbot Billboards

How people FEEL about billboard advertising in Talbot County?

The table below represents responses to questions from 927 people about consumer attitudes towards outdoor advertisements in Talbot County, MD. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Maryland.

I feel that billboards EastonSt. MichaelsCordovaTrappeMcdaniel
Are a COOL way to advertise. 67% 76% 77% 67% 74%
Are a good way to LEARN about NEW BUSINESSES in the area 63% 67% 64% 61% 71%
Are a good way to LEARN about SALES and EVENTS 65% 67% 60% 60% 52%
Often catch my ATTENTION 81% 82% 78% 69% 84%
Advertisements on digital billboards stand out more than advertisements online. 69% 66% 74% 70% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 35% 38% 45% 41% 39%
Make the city look more MODERN. 70% 68% 73% 71%
..Are visually APPEALING 63% 72% 75% 68% 65%
Are an effective way to alert the community about SEVERE WEATHER conditions. 77% 77% 88% 89% 84%
Are an effective way to alert the community about MISSING CHILDREN. 89% 84% 85% 93% 88%
Provide CURRENT and RELEVANT information. 72% 76% 75% 68% 79%