Out-of-Home Advertising in Carroll County, MD

Billboard advertising rentals in Carroll County including local market research. Detailed breakdowns of Carroll ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Carroll County. 

 Frequently Asked Questions 

Billboards in Carroll price out anywhere from $360 per 4 weeks for smaller posters to as much as $5,583 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Maryland billboards. Fabrication costs ~$850. If you rent a billboard in Carroll County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Carroll County ooh pricing

Take a look at our Carroll ooh market research by city below. Dollar for dollar, ooh advertisements in Carroll are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Carroll

Big and small

Maryland 4-week Median Advertising Cost of Bulletins Average Price: $2,882

Bulletins in Carroll

The largest outdoor media in Maryland, Bulletins prices start at $1,261 and go up to $4,953, depending on location.

Maryland OOH Average Price: $2,579

Digital Billboards in Carroll County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,566 up to $5,343 for premium Maryland outdoor ad space.

Advertising on Buses in MarylandAverage Price: $576

Bus Panels in Carroll, MD

Bus panels come in 4 standard sizes, the smallest size costs $408 while the largest full side panel displays can cost as much as $686 every 4 weeks.

Maryland Advertising PostersAverage Price: $777

Posters Advertising in Carroll

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $590 while some locations can cost $937.

What did people do after seeing Carroll billboards?

We conducted an outdoor advertising survey throughout the major cities in Carroll County, MD. Conducted from Westminster to Taneytown to Hampstead to Finksburg to Keymar, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,152 people in these Carroll cities about their own personal experiences with outdoor advertising.

Have you ever... WestminsterTaneytownHampsteadFinksburgKeymar
Discussed billboard ads you've seen with friends or family 36% 30% 44% 29% 33%
Recommended the advertiser to others 6% 3% 5% 6% 3%
Attended a local event because of a billboard 8% 6% 16% 12% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 12% 20% 13% 23% 27%
Made a purchase at the business advertised 18% 20% 13% 12% 17%
Watched event on television because of a billboard 10% 15% 13% 18% 10%
Tuned in to the radio station featured on a billboard 7% 7% 20% 7% 19%
Visited an advertiser website because of billboards 15% 21% 22% 24% 23%
Googled or otherwise searched online for more details about the message 22% 21% 21% 20% 14%
Googled or otherwise searched online for more details about the advertiser 12% 12% 11% 17% 11%
Accessed a coupon on a billboard from your mobile device 8% 10% 10% 11% 5%

The Maryland counties surrounding Carroll cover a lot of area as well. If you're exclusively seeking billboards in Carroll County, the cities of Taneytown, Hampstead, and Finksburg will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Carroll Billboards

How people FEEL about billboard advertising in Carroll County?

The table below represents responses to questions from 1,013 people about consumer attitudes towards outdoor advertisements in Carroll County, MD. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Maryland.

I feel that billboards WestminsterTaneytownHampsteadFinksburgKeymar
Are a COOL way to advertise. 65% 65% 75% 70% 77%
Are a good way to LEARN about NEW BUSINESSES in the area 71% 56% 71% 75% 74%
Are a good way to LEARN about SALES and EVENTS 62% 60% 65% 54% 66%
Often catch my ATTENTION 84% 68% 70% 85% 68%
Advertisements on digital billboards stand out more than advertisements online. 71% 70% 69% 71% 75%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 43% 43% 45% 50% 48%
Make the city look more MODERN. 64% 66% 66% 74%
..Are visually APPEALING 65% 73% 64% 78% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 78% 77% 88% 87%
Are an effective way to alert the community about MISSING CHILDREN. 86% 87% 93% 91% 86%
Provide CURRENT and RELEVANT information. 83% 70% 70% 66% 80%