Out-of-Home Advertising in Colorado

Billboard advertising rentals in Colorado including local market research. Detailed breakdowns of Colorado ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Colorado. 

 Frequently Asked Questions 

Billboards in Colorado price out anywhere from $379 per 4 weeks for smaller posters to as much as $5,878 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Colorado billboards. Fabrication costs ~$850. If you rent a billboard in Colorado for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about CO ooh pricing.

Take a look at our Colorado ooh market research by county below. Dollar for dollar, ooh advertisements in Colorado are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising CO

Big and small

Colorado 4-week Median Advertising Cost of Array Average Price: $3,034

Bulletins in Colorado

The largest outdoor media in Colorado, Bulletins billboards prices start at $1,327 and go up to $5,214, depending on location.

Colorado OOH Average Price: $2,688

Digital Billboards in Colorado

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,632 up to $5,568 for premium Colorado outdoor ad space.

Advertising on Buses in ColoradoAverage Price: $534

Bus Panels in Colorado

Bus panels come in 4 standard sizes, the smallest size costs $378 while the largest full side panel displays can cost as much as $636 every 4 weeks.

Colorado Advertising ArrayAverage Price: $850

Posters Advertising in Colorado

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $645 while some locations can cost $1,024.

What did people do after seeing Colorado billboards?

We conducted an outdoor advertising survey throughout the major counties in and around Colorado. From Denver to Arapahoe County and everywhere in between, actions taken based on outdoor media varies somewhat throughout these counties. OOH Advertising in El Paso County may produce slightly different results from outdoor ads in Jefferson or Larimer County. Take a look at the questions we asked 1,068 people in these counties about their own personal experiences with Colorado outdoor advertising.

Discussed billboard ads you've seen with friends or family 34% 31% 38% 34% 29%
Recommended the advertiser to others 7% 12% 4% 8% 8%
Attended a local event because of a billboard 8% 15% 11% 14% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 11% 25% 17% 13% 31%
Made a purchase at the business advertised 18% 20% 21% 17% 21%
Watched event on television because of a billboard 16% 13% 12% 18% 14%
Tuned in to the radio station featured on a billboard 14% 10% 12% 20% 15%
Visited an advertiser website because of billboards 23% 23% 20% 25% 11%
Googled or otherwise searched online for more details about the message 23% 26% 23% 16% 25%
Googled or otherwise searched online for more details about the advertiser 11% 16% 18% 18% 13%
Accessed a coupon on a billboard from your mobile device 8% 7% 11% 9% 7%

As you can see, when it comes to billboards, 11% of Denver County residents visited a local business (e.g. restaurant) because it was advertised on a billboard and 20% of El Paso County respondents said they made a purchase at the business advertised. Those are useful data points that can be used to educate advertisers about the exact locations in Colorado where billboards will likely be most effective.

Outdoor Advertising in Colorado

How people FEEL about billboard advertising in Colorado?

Here are a few other counties in which we conducted our ooh market study; Adams County, Pueblo County, Boulder County, Weld County, Mesa County. The table below represents responses to questions from 1,056 people about consumer attitudes towards outdoor advertisements in Colorado. Again, findings vary from county to county. Factors you may want to take into consideration if you're planning to advertise at a particular location in Colorado.

Are a COOL way to advertise. 77% 77% 68% 66% 77%
Are a good way to LEARN about NEW BUSINESSES in the area 72% 58% 71% 66% 55%
Are a good way to LEARN about SALES and EVENTS 69% 68% 64% 62% 56%
Often catch my ATTENTION 75% 84% 75% 82% 76%
Advertisements on digital billboards stand out more than advertisements online. 74% 69% 74% 73% 75%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 45% 54% 49% 51% 42%
Make the city look more MODERN. 69% 73% 62% 72%
..Are visually APPEALING 61% 63% 76% 77% 62%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 83% 86% 81% 79%
Are an effective way to alert the community about MISSING CHILDREN. 92% 93% 85% 93% 92%
Provide CURRENT and RELEVANT information. 76% 65% 70% 72% 85%