Out-of-Home Advertising in Boulder County, CO

Billboard advertising rentals in Boulder County including local market research. Detailed breakdowns of Boulder ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Boulder County. 

 Frequently Asked Questions 

Billboards in Boulder price out anywhere from $322 per 4 weeks for smaller posters to as much as $4,997 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Colorado billboards. Fabrication costs ~$850. If you rent a billboard in Boulder County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Boulder County ooh pricing

Take a look at our Boulder ooh market research by city below. Dollar for dollar, ooh advertisements in Boulder are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Boulder

Big and small

Colorado 4-week Median Advertising Cost of Bulletins Average Price: $2,579

Bulletins in Boulder

The largest outdoor media in Colorado, Bulletins prices start at $1,128 and go up to $4,433, depending on location.

Colorado OOH Average Price: $2,429

Digital Billboards in Boulder County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,475 up to $5,032 for premium Colorado outdoor ad space.

Advertising on Buses in ColoradoAverage Price: $483

Bus Panels in Boulder, CO

Bus panels come in 4 standard sizes, the smallest size costs $342 while the largest full side panel displays can cost as much as $576 every 4 weeks.

Colorado Advertising PostersAverage Price: $826

Posters Advertising in Boulder

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $627 while some locations can cost $997.

What did people do after seeing Boulder billboards?

We conducted an outdoor advertising survey throughout the major cities in Boulder County, CO. Conducted from Boulder to Longmont to Lafayette to Erie to Louisville, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 967 people in these Boulder cities about their own personal experiences with outdoor advertising.

Have you ever... BoulderLongmontLafayetteErieLouisville
Discussed billboard ads you've seen with friends or family 36% 38% 31% 40% 34%
Recommended the advertiser to others 11% 10% 5% 11% 4%
Attended a local event because of a billboard 15% 7% 14% 10% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 12% 21% 17% 26% 11%
Made a purchase at the business advertised 10% 21% 20% 21% 17%
Watched event on television because of a billboard 12% 18% 16% 18% 16%
Tuned in to the radio station featured on a billboard 17% 11% 15% 20% 8%
Visited an advertiser website because of billboards 20% 10% 18% 23% 15%
Googled or otherwise searched online for more details about the message 19% 23% 12% 16% 25%
Googled or otherwise searched online for more details about the advertiser 14% 15% 11% 18% 19%
Accessed a coupon on a billboard from your mobile device 11% 11% 5% 10% 11%

The Colorado counties surrounding Boulder cover a lot of area as well. If you're exclusively seeking billboards in Boulder County, the cities of Longmont, Lafayette, and Erie will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Boulder Billboards

How people FEEL about billboard advertising in Boulder County?

The table below represents responses to questions from 954 people about consumer attitudes towards outdoor advertisements in Boulder County, CO. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Colorado.

I feel that billboards BoulderLongmontLafayetteErieLouisville
Are a COOL way to advertise. 68% 68% 67% 75% 66%
Are a good way to LEARN about NEW BUSINESSES in the area 71% 68% 73% 60% 66%
Are a good way to LEARN about SALES and EVENTS 64% 56% 55% 52% 54%
Often catch my ATTENTION 75% 74% 72% 68% 80%
Advertisements on digital billboards stand out more than advertisements online. 74% 74% 70% 75% 67%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 42% 53% 40% 46%
Make the city look more MODERN. 62% 67% 73% 68%
..Are visually APPEALING 76% 65% 72% 69% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 86% 87% 82% 87%
Are an effective way to alert the community about MISSING CHILDREN. 85% 93% 89% 90% 88%
Provide CURRENT and RELEVANT information. 70% 81% 69% 72% 63%