Out-of-Home Advertising in Otero County, CO

Billboard advertising rentals in Otero County including local market research. Detailed breakdowns of Otero ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Otero County. 

 Frequently Asked Questions 

Billboards in Otero price out anywhere from $393 per 4 weeks for smaller posters to as much as $6,087 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Colorado billboards. Fabrication costs ~$850. If you rent a billboard in Otero County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Otero County ooh pricing

Take a look at our Otero ooh market research by city below. Dollar for dollar, ooh advertisements in Otero are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Otero

Big and small

Colorado 4-week Median Advertising Cost of Bulletins Average Price: $3,142

Bulletins in Otero

The largest outdoor media in Colorado, Bulletins prices start at $1,375 and go up to $5,400, depending on location.

Colorado OOH Average Price: $2,570

Digital Billboards in Otero County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,560 up to $5,324 for premium Colorado outdoor ad space.

Advertising on Buses in ColoradoAverage Price: $528

Bus Panels in Otero, CO

Bus panels come in 4 standard sizes, the smallest size costs $374 while the largest full side panel displays can cost as much as $629 every 4 weeks.

Colorado Advertising PostersAverage Price: $769

Posters Advertising in Otero

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $584 while some locations can cost $928.

What did people do after seeing Otero billboards?

We conducted an outdoor advertising survey throughout the major cities in Otero County, CO. Conducted from La Junta to Rocky Ford to Fowler to Swink to Manzanola, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,056 people in these Otero cities about their own personal experiences with outdoor advertising.

Have you ever... La JuntaRocky FordFowlerSwinkManzanola
Discussed billboard ads you've seen with friends or family 36% 30% 39% 36% 33%
Recommended the advertiser to others 4% 11% 7% 12% 4%
Attended a local event because of a billboard 10% 11% 6% 6% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 28% 14% 20% 17% 20%
Made a purchase at the business advertised 17% 21% 20% 17% 21%
Watched event on television because of a billboard 16% 16% 12% 12% 12%
Tuned in to the radio station featured on a billboard 14% 19% 6% 7% 19%
Visited an advertiser website because of billboards 23% 14% 22% 13% 24%
Googled or otherwise searched online for more details about the message 10% 10% 22% 14% 23%
Googled or otherwise searched online for more details about the advertiser 16% 11% 18% 16% 11%
Accessed a coupon on a billboard from your mobile device 10% 9% 8% 7% 12%

The Colorado counties surrounding Otero cover a lot of area as well. If you're exclusively seeking billboards in Otero County, the cities of Rocky Ford, Fowler, and Swink will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Otero Billboards

How people FEEL about billboard advertising in Otero County?

The table below represents responses to questions from 1,010 people about consumer attitudes towards outdoor advertisements in Otero County, CO. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Colorado.

I feel that billboards La JuntaRocky FordFowlerSwinkManzanola
Are a COOL way to advertise. 70% 76% 68% 71% 72%
Are a good way to LEARN about NEW BUSINESSES in the area 71% 71% 74% 66% 68%
Are a good way to LEARN about SALES and EVENTS 63% 60% 62% 68% 53%
Often catch my ATTENTION 74% 69% 73% 81% 70%
Advertisements on digital billboards stand out more than advertisements online. 74% 70% 76% 65% 68%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 52% 41% 49% 46% 44%
Make the city look more MODERN. 64% 64% 74% 68%
..Are visually APPEALING 70% 71% 67% 78% 74%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 78% 85% 89% 85%
Are an effective way to alert the community about MISSING CHILDREN. 90% 84% 93% 90% 89%
Provide CURRENT and RELEVANT information. 83% 84% 63% 65% 70%