Out-of-Home Advertising in Summit County, CO

Billboard advertising rentals in Summit County including local market research. Detailed breakdowns of Summit ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Summit County. 

 Frequently Asked Questions 

Billboards in Summit price out anywhere from $379 per 4 weeks for smaller posters to as much as $5,878 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Colorado billboards. Fabrication costs ~$850. If you rent a billboard in Summit County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Summit County ooh pricing

Take a look at our Summit ooh market research by city below. Dollar for dollar, ooh advertisements in Summit are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Summit

Big and small

Colorado 4-week Median Advertising Cost of Bulletins Average Price: $3,034

Bulletins in Summit

The largest outdoor media in Colorado, Bulletins prices start at $1,327 and go up to $5,214, depending on location.

Colorado OOH Average Price: $2,688

Digital Billboards in Summit County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,632 up to $5,568 for premium Colorado outdoor ad space.

Advertising on Buses in ColoradoAverage Price: $534

Bus Panels in Summit, CO

Bus panels come in 4 standard sizes, the smallest size costs $378 while the largest full side panel displays can cost as much as $636 every 4 weeks.

Colorado Advertising PostersAverage Price: $850

Posters Advertising in Summit

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $645 while some locations can cost $1,024.

What did people do after seeing Summit billboards?

We conducted an outdoor advertising survey throughout the major cities in Summit County, CO. Conducted from Denver to Colorado Springs to Aurora to Fort Collins to Lakewood, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,068 people in these Summit cities about their own personal experiences with outdoor advertising.

Have you ever... DenverColorado SpringsAuroraFort CollinsLakewood
Discussed billboard ads you've seen with friends or family 34% 31% 38% 34% 32%
Recommended the advertiser to others 7% 12% 4% 8% 6%
Attended a local event because of a billboard 8% 15% 11% 14% 9%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 11% 25% 17% 13% 26%
Made a purchase at the business advertised 18% 20% 21% 17% 12%
Watched event on television because of a billboard 16% 13% 12% 18% 16%
Tuned in to the radio station featured on a billboard 14% 10% 12% 20% 10%
Visited an advertiser website because of billboards 23% 23% 20% 25% 16%
Googled or otherwise searched online for more details about the message 23% 26% 23% 16% 12%
Googled or otherwise searched online for more details about the advertiser 11% 16% 18% 18% 14%
Accessed a coupon on a billboard from your mobile device 8% 7% 11% 9% 5%

The Colorado counties surrounding Summit cover a lot of area as well. If you're exclusively seeking billboards in Summit County, the cities of Colorado Springs, Aurora, and Fort Collins will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Summit Billboards

How people FEEL about billboard advertising in Summit County?

The table below represents responses to questions from 1,056 people about consumer attitudes towards outdoor advertisements in Summit County, CO. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Colorado.

I feel that billboards DenverColorado SpringsAuroraFort CollinsLakewood
Are a COOL way to advertise. 70% 74% 68% 70% 65%
Are a good way to LEARN about NEW BUSINESSES in the area 57% 65% 59% 58% 59%
Are a good way to LEARN about SALES and EVENTS 60% 63% 56% 54% 66%
Often catch my ATTENTION 80% 73% 72% 69% 84%
Advertisements on digital billboards stand out more than advertisements online. 76% 68% 68% 76% 75%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 54% 47% 38% 35% 51%
Make the city look more MODERN. 66% 62% 66% 68%
..Are visually APPEALING 70% 65% 73% 76% 71%
Are an effective way to alert the community about SEVERE WEATHER conditions. 85% 90% 84% 90% 80%
Are an effective way to alert the community about MISSING CHILDREN. 85% 88% 86% 88% 88%
Provide CURRENT and RELEVANT information. 63% 69% 66% 61% 66%