Out-of-Home Advertising in Rowan County, NC

Billboard advertising rentals in Rowan County including local market research. Detailed breakdowns of Rowan ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Rowan County. 

 Frequently Asked Questions 

Billboards in Rowan price out anywhere from $344 per 4 weeks for smaller posters to as much as $5,330 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static North Carolina billboards. Fabrication costs ~$850. If you rent a billboard in Rowan County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Rowan County ooh pricing

Take a look at our Rowan ooh market research by city below. Dollar for dollar, ooh advertisements in Rowan are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Rowan

Big and small

North Carolina 4-week Median Advertising Cost of Bulletins Average Price: $2,751

Bulletins in Rowan

The largest outdoor media in North Carolina, Bulletins prices start at $1,203 and go up to $4,728, depending on location.

North Carolina OOH Average Price: $2,574

Digital Billboards in Rowan County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,563 up to $5,333 for premium North Carolina outdoor ad space.

Advertising on Buses in North CarolinaAverage Price: $522

Bus Panels in Rowan, NC

Bus panels come in 4 standard sizes, the smallest size costs $370 while the largest full side panel displays can cost as much as $622 every 4 weeks.

North Carolina Advertising PostersAverage Price: $762

Posters Advertising in Rowan

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $578 while some locations can cost $919.

What did people do after seeing Rowan billboards?

We conducted an outdoor advertising survey throughout the major cities in Rowan County, NC. Conducted from Salisbury to Mount Ulla to China Grove to Spencer to Landis, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,045 people in these Rowan cities about their own personal experiences with outdoor advertising.

Have you ever... SalisburyMount UllaChina GroveSpencerLandis
Discussed billboard ads you've seen with friends or family 33% 43% 36% 36% 42%
Recommended the advertiser to others 4% 3% 5% 8% 5%
Attended a local event because of a billboard 7% 15% 14% 10% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 31% 18% 17% 31% 13%
Made a purchase at the business advertised 17% 18% 18% 16% 21%
Watched event on television because of a billboard 15% 18% 16% 13% 17%
Tuned in to the radio station featured on a billboard 19% 6% 9% 14% 11%
Visited an advertiser website because of billboards 10% 20% 18% 10% 13%
Googled or otherwise searched online for more details about the message 14% 19% 18% 15% 24%
Googled or otherwise searched online for more details about the advertiser 18% 16% 19% 15% 12%
Accessed a coupon on a billboard from your mobile device 5% 10% 5% 6% 7%

The North Carolina counties surrounding Rowan cover a lot of area as well. If you're exclusively seeking billboards in Rowan County, the cities of Mount Ulla, China Grove, and Spencer will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Rowan Billboards

How people FEEL about billboard advertising in Rowan County?

The table below represents responses to questions from 1,011 people about consumer attitudes towards outdoor advertisements in Rowan County, NC. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in North Carolina.

I feel that billboards SalisburyMount UllaChina GroveSpencerLandis
Are a COOL way to advertise. 66% 74% 70% 66% 68%
Are a good way to LEARN about NEW BUSINESSES in the area 67% 72% 63% 68% 75%
Are a good way to LEARN about SALES and EVENTS 60% 67% 62% 54% 64%
Often catch my ATTENTION 70% 76% 85% 81% 83%
Advertisements on digital billboards stand out more than advertisements online. 70% 74% 76% 76% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 35% 45% 41% 42% 42%
Make the city look more MODERN. 70% 62% 70% 66%
..Are visually APPEALING 68% 69% 73% 64% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 87% 80% 88% 85%
Are an effective way to alert the community about MISSING CHILDREN. 86% 87% 89% 93% 90%
Provide CURRENT and RELEVANT information. 64% 66% 72% 73% 81%