Out-of-Home Advertising in Livingston County, IL

Billboard advertising rentals in Livingston County including local market research. Detailed breakdowns of Livingston ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Livingston County. 

 Frequently Asked Questions 

Billboards in Livingston price out anywhere from $334 per 4 weeks for smaller posters to as much as $5,180 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Livingston County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Livingston County ooh pricing

Take a look at our Livingston ooh market research by city below. Dollar for dollar, ooh advertisements in Livingston are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Livingston

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $2,673

Bulletins in Livingston

The largest outdoor media in Illinois, Bulletins prices start at $1,170 and go up to $4,595, depending on location.

Illinois OOH Average Price: $2,246

Digital Billboards in Livingston County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,364 up to $4,652 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $540

Bus Panels in Livingston, IL

Bus panels come in 4 standard sizes, the smallest size costs $382 while the largest full side panel displays can cost as much as $643 every 4 weeks.

Illinois Advertising PostersAverage Price: $760

Posters Advertising in Livingston

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $577 while some locations can cost $917.

What did people do after seeing Livingston billboards?

We conducted an outdoor advertising survey throughout the major cities in Livingston County, IL. Conducted from Pontiac to Dwight to Fairbury to Forrest to Chatsworth, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,079 people in these Livingston cities about their own personal experiences with outdoor advertising.

Have you ever... PontiacDwightFairburyForrestChatsworth
Discussed billboard ads you've seen with friends or family 33% 39% 40% 30% 33%
Recommended the advertiser to others 5% 10% 7% 11% 7%
Attended a local event because of a billboard 11% 11% 14% 5% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 19% 17% 30% 24% 10%
Made a purchase at the business advertised 18% 16% 16% 12% 13%
Watched event on television because of a billboard 12% 17% 12% 12% 18%
Tuned in to the radio station featured on a billboard 17% 10% 10% 14% 16%
Visited an advertiser website because of billboards 20% 16% 23% 17% 12%
Googled or otherwise searched online for more details about the message 10% 10% 22% 22% 25%
Googled or otherwise searched online for more details about the advertiser 18% 15% 14% 15% 19%
Accessed a coupon on a billboard from your mobile device 9% 8% 7% 12% 10%

The Illinois counties surrounding Livingston cover a lot of area as well. If you're exclusively seeking billboards in Livingston County, the cities of Dwight, Fairbury, and Forrest will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Livingston Billboards

How people FEEL about billboard advertising in Livingston County?

The table below represents responses to questions from 882 people about consumer attitudes towards outdoor advertisements in Livingston County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards PontiacDwightFairburyForrestChatsworth
Are a COOL way to advertise. 78% 76% 75% 66% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 75% 65% 71% 55% 67%
Are a good way to LEARN about SALES and EVENTS 66% 52% 58% 59% 64%
Often catch my ATTENTION 75% 79% 82% 81% 80%
Advertisements on digital billboards stand out more than advertisements online. 71% 73% 67% 69% 71%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 42% 51% 37% 41% 49%
Make the city look more MODERN. 73% 62% 70% 63%
..Are visually APPEALING 61% 63% 72% 76% 71%
Are an effective way to alert the community about SEVERE WEATHER conditions. 82% 77% 82% 80% 80%
Are an effective way to alert the community about MISSING CHILDREN. 90% 85% 85% 84% 90%
Provide CURRENT and RELEVANT information. 67% 74% 61% 78% 63%