Out-of-Home Advertising in Macon County, IL

Billboard advertising rentals in Macon County including local market research. Detailed breakdowns of Macon ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Macon County. 

 Frequently Asked Questions 

Billboards in Macon price out anywhere from $364 per 4 weeks for smaller posters to as much as $5,638 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Macon County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Macon County ooh pricing

Take a look at our Macon ooh market research by city below. Dollar for dollar, ooh advertisements in Macon are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Macon

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $2,910

Bulletins in Macon

The largest outdoor media in Illinois, Bulletins prices start at $1,273 and go up to $5,001, depending on location.

Illinois OOH Average Price: $2,514

Digital Billboards in Macon County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,527 up to $5,208 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $486

Bus Panels in Macon, IL

Bus panels come in 4 standard sizes, the smallest size costs $345 while the largest full side panel displays can cost as much as $580 every 4 weeks.

Illinois Advertising PostersAverage Price: $701

Posters Advertising in Macon

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $532 while some locations can cost $846.

What did people do after seeing Macon billboards?

We conducted an outdoor advertising survey throughout the major cities in Macon County, IL. Conducted from Decatur to Mt Zion to Forsyth to Maroa to Harristown, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 973 people in these Macon cities about their own personal experiences with outdoor advertising.

Have you ever... DecaturMt ZionForsythMaroaHarristown
Discussed billboard ads you've seen with friends or family 28% 34% 37% 31% 44%
Recommended the advertiser to others 11% 5% 11% 6% 9%
Attended a local event because of a billboard 10% 14% 16% 7% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 23% 11% 25% 29% 12%
Made a purchase at the business advertised 13% 13% 14% 17% 15%
Watched event on television because of a billboard 18% 10% 15% 13% 18%
Tuned in to the radio station featured on a billboard 9% 15% 14% 10% 19%
Visited an advertiser website because of billboards 10% 10% 19% 12% 12%
Googled or otherwise searched online for more details about the message 10% 12% 21% 20% 13%
Googled or otherwise searched online for more details about the advertiser 19% 11% 16% 15% 11%
Accessed a coupon on a billboard from your mobile device 5% 12% 11% 12% 12%

The Illinois counties surrounding Macon cover a lot of area as well. If you're exclusively seeking billboards in Macon County, the cities of Mt Zion, Forsyth, and Maroa will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Macon Billboards

How people FEEL about billboard advertising in Macon County?

The table below represents responses to questions from 988 people about consumer attitudes towards outdoor advertisements in Macon County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards DecaturMt ZionForsythMaroaHarristown
Are a COOL way to advertise. 79% 69% 65% 79% 73%
Are a good way to LEARN about NEW BUSINESSES in the area 62% 75% 74% 70% 63%
Are a good way to LEARN about SALES and EVENTS 59% 55% 63% 67% 56%
Often catch my ATTENTION 82% 79% 81% 73% 76%
Advertisements on digital billboards stand out more than advertisements online. 73% 72% 67% 73% 75%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 46% 46% 43% 50% 42%
Make the city look more MODERN. 64% 65% 62% 70%
..Are visually APPEALING 76% 75% 64% 63% 78%
Are an effective way to alert the community about SEVERE WEATHER conditions. 85% 82% 85% 82% 77%
Are an effective way to alert the community about MISSING CHILDREN. 92% 93% 93% 84% 87%
Provide CURRENT and RELEVANT information. 68% 73% 61% 82% 68%