Out-of-Home Advertising in La Salle County, IL

Billboard advertising rentals in La Salle County including local market research. Detailed breakdowns of La Salle ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in La Salle County. 

 Frequently Asked Questions 

Billboards in La Salle price out anywhere from $326 per 4 weeks for smaller posters to as much as $5,057 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in La Salle County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about La Salle County ooh pricing

Take a look at our La Salle ooh market research by city below. Dollar for dollar, ooh advertisements in La Salle are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising La Salle

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $2,610

Bulletins in La Salle

The largest outdoor media in Illinois, Bulletins prices start at $1,142 and go up to $4,486, depending on location.

Illinois OOH Average Price: $2,337

Digital Billboards in La Salle County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,419 up to $4,841 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $566

Bus Panels in La Salle, IL

Bus panels come in 4 standard sizes, the smallest size costs $401 while the largest full side panel displays can cost as much as $674 every 4 weeks.

Illinois Advertising PostersAverage Price: $732

Posters Advertising in La Salle

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $556 while some locations can cost $883.

What did people do after seeing La Salle billboards?

We conducted an outdoor advertising survey throughout the major cities in La Salle County, IL. Conducted from Ottawa to Streator to Peru to Mendota to Marseilles, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,131 people in these La Salle cities about their own personal experiences with outdoor advertising.

Have you ever... OttawaStreatorPeruMendotaMarseilles
Discussed billboard ads you've seen with friends or family 31% 37% 27% 35% 42%
Recommended the advertiser to others 12% 3% 9% 4% 4%
Attended a local event because of a billboard 15% 6% 10% 12% 11%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 21% 23% 14% 18% 29%
Made a purchase at the business advertised 21% 16% 19% 18% 12%
Watched event on television because of a billboard 15% 15% 14% 15% 16%
Tuned in to the radio station featured on a billboard 12% 9% 9% 13% 9%
Visited an advertiser website because of billboards 24% 13% 18% 24% 17%
Googled or otherwise searched online for more details about the message 23% 24% 20% 15% 27%
Googled or otherwise searched online for more details about the advertiser 16% 19% 18% 11% 14%
Accessed a coupon on a billboard from your mobile device 10% 5% 8% 10% 7%

The Illinois counties surrounding La Salle cover a lot of area as well. If you're exclusively seeking billboards in La Salle County, the cities of Streator, Peru, and Mendota will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

La Salle Billboards

How people FEEL about billboard advertising in La Salle County?

The table below represents responses to questions from 918 people about consumer attitudes towards outdoor advertisements in La Salle County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards OttawaStreatorPeruMendotaMarseilles
Are a COOL way to advertise. 70% 72% 66% 65% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 55% 74% 63% 66% 67%
Are a good way to LEARN about SALES and EVENTS 53% 69% 62% 65% 58%
Often catch my ATTENTION 76% 72% 69% 76% 85%
Advertisements on digital billboards stand out more than advertisements online. 68% 66% 68% 76% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 47% 49% 35% 50% 43%
Make the city look more MODERN. 74% 63% 64% 63%
..Are visually APPEALING 62% 64% 61% 77% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 81% 83% 79% 89%
Are an effective way to alert the community about MISSING CHILDREN. 93% 85% 85% 84% 85%
Provide CURRENT and RELEVANT information. 71% 62% 63% 73% 67%