Out-of-Home Advertising in Cook County, IL

Billboard advertising rentals in Cook County including local market research. Detailed breakdowns of Cook ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Cook County. 

 Frequently Asked Questions 

Billboards in Cook price out anywhere from $336 per 4 weeks for smaller posters to as much as $5,204 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Cook County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Cook County ooh pricing

Take a look at our Cook ooh market research by city below. Dollar for dollar, ooh advertisements in Cook are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Cook

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $2,686

Bulletins in Cook

The largest outdoor media in Illinois, Bulletins prices start at $1,175 and go up to $4,616, depending on location.

Illinois OOH Average Price: $2,667

Digital Billboards in Cook County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,619 up to $5,524 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $594

Bus Panels in Cook, IL

Bus panels come in 4 standard sizes, the smallest size costs $421 while the largest full side panel displays can cost as much as $708 every 4 weeks.

Illinois Advertising PostersAverage Price: $713

Posters Advertising in Cook

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $541 while some locations can cost $860.

What did people do after seeing Cook billboards?

We conducted an outdoor advertising survey throughout the major cities in Cook County, IL. Conducted from Chicago to Cicero to Arlington Heights to Evanston to Schaumburg, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,187 people in these Cook cities about their own personal experiences with outdoor advertising.

Have you ever... ChicagoCiceroArlington HeightsEvanstonSchaumburg
Discussed billboard ads you've seen with friends or family 36% 29% 32% 31% 35%
Recommended the advertiser to others 4% 6% 3% 9% 11%
Attended a local event because of a billboard 9% 11% 16% 8% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 17% 25% 28% 16% 15%
Made a purchase at the business advertised 17% 21% 20% 21% 15%
Watched event on television because of a billboard 11% 11% 11% 12% 15%
Tuned in to the radio station featured on a billboard 8% 15% 5% 7% 11%
Visited an advertiser website because of billboards 13% 17% 14% 15% 16%
Googled or otherwise searched online for more details about the message 14% 14% 18% 25% 18%
Googled or otherwise searched online for more details about the advertiser 12% 15% 15% 14% 12%
Accessed a coupon on a billboard from your mobile device 5% 10% 11% 12% 5%

The Illinois counties surrounding Cook cover a lot of area as well. If you're exclusively seeking billboards in Cook County, the cities of Cicero, Arlington Heights, and Evanston will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Cook Billboards

How people FEEL about billboard advertising in Cook County?

The table below represents responses to questions from 1,048 people about consumer attitudes towards outdoor advertisements in Cook County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards ChicagoCiceroArlington HeightsEvanstonSchaumburg
Are a COOL way to advertise. 71% 75% 71% 78% 72%
Are a good way to LEARN about NEW BUSINESSES in the area 63% 65% 74% 71% 73%
Are a good way to LEARN about SALES and EVENTS 63% 66% 67% 55% 59%
Often catch my ATTENTION 77% 74% 84% 83% 80%
Advertisements on digital billboards stand out more than advertisements online. 73% 73% 65% 70% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 35% 38% 52% 36% 41%
Make the city look more MODERN. 68% 63% 64% 64%
..Are visually APPEALING 78% 71% 78% 66% 63%
Are an effective way to alert the community about SEVERE WEATHER conditions. 79% 84% 85% 90% 87%
Are an effective way to alert the community about MISSING CHILDREN. 89% 85% 84% 89% 92%
Provide CURRENT and RELEVANT information. 73% 66% 60% 60% 81%