Out-of-Home Advertising in Dupage County, IL

Billboard advertising rentals in Dupage County including local market research. Detailed breakdowns of Dupage ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Dupage County. 

 Frequently Asked Questions 

Billboards in Dupage price out anywhere from $379 per 4 weeks for smaller posters to as much as $5,882 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Dupage County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Dupage County ooh pricing

Take a look at our Dupage ooh market research by city below. Dollar for dollar, ooh advertisements in Dupage are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Dupage

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $3,036

Bulletins in Dupage

The largest outdoor media in Illinois, Bulletins prices start at $1,328 and go up to $5,218, depending on location.

Illinois OOH Average Price: $2,287

Digital Billboards in Dupage County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,389 up to $4,738 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $545

Bus Panels in Dupage, IL

Bus panels come in 4 standard sizes, the smallest size costs $386 while the largest full side panel displays can cost as much as $650 every 4 weeks.

Illinois Advertising PostersAverage Price: $691

Posters Advertising in Dupage

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $524 while some locations can cost $833.

What did people do after seeing Dupage billboards?

We conducted an outdoor advertising survey throughout the major cities in Dupage County, IL. Conducted from Aurora to Naperville to Wheaton to Downers Grove to Elmhurst, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,090 people in these Dupage cities about their own personal experiences with outdoor advertising.

Have you ever... AuroraNapervilleWheatonDowners GroveElmhurst
Discussed billboard ads you've seen with friends or family 35% 30% 44% 36% 43%
Recommended the advertiser to others 12% 11% 8% 12% 8%
Attended a local event because of a billboard 10% 5% 8% 16% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 15% 14% 29% 26% 29%
Made a purchase at the business advertised 12% 10% 13% 19% 12%
Watched event on television because of a billboard 10% 16% 15% 11% 11%
Tuned in to the radio station featured on a billboard 5% 10% 13% 20% 18%
Visited an advertiser website because of billboards 20% 10% 20% 12% 20%
Googled or otherwise searched online for more details about the message 20% 23% 18% 18% 15%
Googled or otherwise searched online for more details about the advertiser 16% 18% 12% 17% 13%
Accessed a coupon on a billboard from your mobile device 12% 12% 5% 10% 9%

The Illinois counties surrounding Dupage cover a lot of area as well. If you're exclusively seeking billboards in Dupage County, the cities of Naperville, Wheaton, and Downers Grove will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Dupage Billboards

How people FEEL about billboard advertising in Dupage County?

The table below represents responses to questions from 899 people about consumer attitudes towards outdoor advertisements in Dupage County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards AuroraNapervilleWheatonDowners GroveElmhurst
Are a COOL way to advertise. 67% 79% 77% 68% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 73% 73% 58% 75% 68%
Are a good way to LEARN about SALES and EVENTS 68% 64% 59% 60% 55%
Often catch my ATTENTION 81% 83% 75% 72% 74%
Advertisements on digital billboards stand out more than advertisements online. 76% 71% 74% 66% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 42% 43% 48% 45% 49%
Make the city look more MODERN. 66% 73% 68% 63%
..Are visually APPEALING 67% 77% 70% 68% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 79% 86% 81% 83%
Are an effective way to alert the community about MISSING CHILDREN. 88% 92% 90% 86% 86%
Provide CURRENT and RELEVANT information. 65% 69% 78% 78% 77%