Out-of-Home Advertising in Mclean County, IL

Billboard advertising rentals in Mclean County including local market research. Detailed breakdowns of Mclean ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Mclean County. 

 Frequently Asked Questions 

Billboards in Mclean price out anywhere from $399 per 4 weeks for smaller posters to as much as $6,182 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Mclean County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Mclean County ooh pricing

Take a look at our Mclean ooh market research by city below. Dollar for dollar, ooh advertisements in Mclean are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Mclean

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $3,191

Bulletins in Mclean

The largest outdoor media in Illinois, Bulletins prices start at $1,396 and go up to $5,484, depending on location.

Illinois OOH Average Price: $2,241

Digital Billboards in Mclean County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,361 up to $4,643 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $529

Bus Panels in Mclean, IL

Bus panels come in 4 standard sizes, the smallest size costs $375 while the largest full side panel displays can cost as much as $630 every 4 weeks.

Illinois Advertising PostersAverage Price: $735

Posters Advertising in Mclean

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $558 while some locations can cost $886.

What did people do after seeing Mclean billboards?

We conducted an outdoor advertising survey throughout the major cities in Mclean County, IL. Conducted from Bloomington to Normal to Mc Lean to Le Roy to Heyworth, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,058 people in these Mclean cities about their own personal experiences with outdoor advertising.

Have you ever... BloomingtonNormalMc LeanLe RoyHeyworth
Discussed billboard ads you've seen with friends or family 27% 30% 36% 43% 30%
Recommended the advertiser to others 11% 5% 6% 10% 3%
Attended a local event because of a billboard 16% 10% 12% 16% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 26% 25% 24% 15% 24%
Made a purchase at the business advertised 18% 17% 15% 15% 11%
Watched event on television because of a billboard 12% 15% 16% 12% 18%
Tuned in to the radio station featured on a billboard 16% 8% 10% 7% 14%
Visited an advertiser website because of billboards 11% 20% 10% 19% 17%
Googled or otherwise searched online for more details about the message 10% 11% 19% 12% 22%
Googled or otherwise searched online for more details about the advertiser 17% 17% 17% 17% 17%
Accessed a coupon on a billboard from your mobile device 12% 9% 12% 7% 6%

The Illinois counties surrounding Mclean cover a lot of area as well. If you're exclusively seeking billboards in Mclean County, the cities of Normal, Mc Lean, and Le Roy will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Mclean Billboards

How people FEEL about billboard advertising in Mclean County?

The table below represents responses to questions from 881 people about consumer attitudes towards outdoor advertisements in Mclean County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards BloomingtonNormalMc LeanLe RoyHeyworth
Are a COOL way to advertise. 65% 78% 77% 73% 68%
Are a good way to LEARN about NEW BUSINESSES in the area 60% 63% 72% 58% 65%
Are a good way to LEARN about SALES and EVENTS 54% 54% 54% 60% 56%
Often catch my ATTENTION 69% 72% 70% 75% 78%
Advertisements on digital billboards stand out more than advertisements online. 70% 67% 73% 68% 65%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 54% 53% 42% 35% 50%
Make the city look more MODERN. 70% 62% 62% 74%
..Are visually APPEALING 66% 71% 72% 69% 63%
Are an effective way to alert the community about SEVERE WEATHER conditions. 80% 86% 80% 78% 85%
Are an effective way to alert the community about MISSING CHILDREN. 91% 89% 92% 92% 91%
Provide CURRENT and RELEVANT information. 77% 71% 75% 78% 78%