Out-of-Home Advertising in Madison County, IL

Billboard advertising rentals in Madison County including local market research. Detailed breakdowns of Madison ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Madison County. 

 Frequently Asked Questions 

Billboards in Madison price out anywhere from $357 per 4 weeks for smaller posters to as much as $5,535 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Madison County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Madison County ooh pricing

Take a look at our Madison ooh market research by city below. Dollar for dollar, ooh advertisements in Madison are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Madison

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $2,857

Bulletins in Madison

The largest outdoor media in Illinois, Bulletins prices start at $1,250 and go up to $4,910, depending on location.

Illinois OOH Average Price: $2,287

Digital Billboards in Madison County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,388 up to $4,737 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $487

Bus Panels in Madison, IL

Bus panels come in 4 standard sizes, the smallest size costs $345 while the largest full side panel displays can cost as much as $580 every 4 weeks.

Illinois Advertising PostersAverage Price: $692

Posters Advertising in Madison

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $525 while some locations can cost $834.

What did people do after seeing Madison billboards?

We conducted an outdoor advertising survey throughout the major cities in Madison County, IL. Conducted from Granite City to Alton to Collinsville to Edwardsville to Godfrey, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 973 people in these Madison cities about their own personal experiences with outdoor advertising.

Have you ever... Granite CityAltonCollinsvilleEdwardsvilleGodfrey
Discussed billboard ads you've seen with friends or family 42% 42% 30% 29% 30%
Recommended the advertiser to others 8% 12% 9% 3% 5%
Attended a local event because of a billboard 7% 14% 15% 7% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 29% 13% 17% 27%
Made a purchase at the business advertised 18% 10% 17% 12% 16%
Watched event on television because of a billboard 17% 11% 15% 18% 15%
Tuned in to the radio station featured on a billboard 13% 13% 18% 9% 14%
Visited an advertiser website because of billboards 20% 18% 16% 14% 14%
Googled or otherwise searched online for more details about the message 16% 16% 18% 15% 19%
Googled or otherwise searched online for more details about the advertiser 14% 14% 17% 13% 13%
Accessed a coupon on a billboard from your mobile device 12% 7% 10% 11% 9%

The Illinois counties surrounding Madison cover a lot of area as well. If you're exclusively seeking billboards in Madison County, the cities of Alton, Collinsville, and Edwardsville will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Madison Billboards

How people FEEL about billboard advertising in Madison County?

The table below represents responses to questions from 898 people about consumer attitudes towards outdoor advertisements in Madison County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards Granite CityAltonCollinsvilleEdwardsvilleGodfrey
Are a COOL way to advertise. 67% 65% 65% 67% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 64% 75% 69% 56% 71%
Are a good way to LEARN about SALES and EVENTS 58% 62% 61% 62% 60%
Often catch my ATTENTION 82% 74% 75% 82% 69%
Advertisements on digital billboards stand out more than advertisements online. 75% 68% 76% 75% 69%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 44% 52% 49% 48% 37%
Make the city look more MODERN. 70% 71% 72% 62%
..Are visually APPEALING 75% 64% 73% 69% 76%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 81% 87% 87% 86%
Are an effective way to alert the community about MISSING CHILDREN. 91% 91% 88% 88% 84%
Provide CURRENT and RELEVANT information. 74% 72% 81% 77% 75%