Out-of-Home Advertising in Winnebago County, IL

Billboard advertising rentals in Winnebago County including local market research. Detailed breakdowns of Winnebago ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Winnebago County. 

 Frequently Asked Questions 

Billboards in Winnebago price out anywhere from $375 per 4 weeks for smaller posters to as much as $5,816 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Winnebago County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Winnebago County ooh pricing

Take a look at our Winnebago ooh market research by city below. Dollar for dollar, ooh advertisements in Winnebago are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Winnebago

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $3,002

Bulletins in Winnebago

The largest outdoor media in Illinois, Bulletins prices start at $1,313 and go up to $5,160, depending on location.

Illinois OOH Average Price: $2,405

Digital Billboards in Winnebago County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,460 up to $4,981 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $505

Bus Panels in Winnebago, IL

Bus panels come in 4 standard sizes, the smallest size costs $358 while the largest full side panel displays can cost as much as $602 every 4 weeks.

Illinois Advertising PostersAverage Price: $681

Posters Advertising in Winnebago

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $517 while some locations can cost $821.

What did people do after seeing Winnebago billboards?

We conducted an outdoor advertising survey throughout the major cities in Winnebago County, IL. Conducted from Rockford to Loves Park to Machesney Park to Roscoe to South Beloit, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,010 people in these Winnebago cities about their own personal experiences with outdoor advertising.

Have you ever... RockfordLoves ParkMachesney ParkRoscoeSouth Beloit
Discussed billboard ads you've seen with friends or family 32% 41% 33% 45% 40%
Recommended the advertiser to others 5% 4% 10% 10% 5%
Attended a local event because of a billboard 5% 13% 12% 10% 6%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 22% 27% 30% 17% 11%
Made a purchase at the business advertised 10% 13% 11% 17% 10%
Watched event on television because of a billboard 18% 11% 15% 16% 12%
Tuned in to the radio station featured on a billboard 8% 7% 18% 9% 10%
Visited an advertiser website because of billboards 14% 20% 10% 18% 22%
Googled or otherwise searched online for more details about the message 21% 16% 19% 15% 14%
Googled or otherwise searched online for more details about the advertiser 18% 15% 18% 14% 15%
Accessed a coupon on a billboard from your mobile device 12% 7% 7% 8% 7%

The Illinois counties surrounding Winnebago cover a lot of area as well. If you're exclusively seeking billboards in Winnebago County, the cities of Loves Park, Machesney Park, and Roscoe will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Winnebago Billboards

How people FEEL about billboard advertising in Winnebago County?

The table below represents responses to questions from 945 people about consumer attitudes towards outdoor advertisements in Winnebago County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards RockfordLoves ParkMachesney ParkRoscoeSouth Beloit
Are a COOL way to advertise. 76% 72% 68% 77% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 59% 62% 67% 56% 70%
Are a good way to LEARN about SALES and EVENTS 61% 54% 54% 57% 63%
Often catch my ATTENTION 85% 74% 78% 83% 85%
Advertisements on digital billboards stand out more than advertisements online. 67% 70% 73% 67% 70%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 41% 52% 37% 37% 44%
Make the city look more MODERN. 65% 72% 63% 62%
..Are visually APPEALING 65% 66% 73% 66% 68%
Are an effective way to alert the community about SEVERE WEATHER conditions. 80% 85% 78% 85% 85%
Are an effective way to alert the community about MISSING CHILDREN. 84% 84% 86% 85% 90%
Provide CURRENT and RELEVANT information. 76% 73% 61% 79% 77%