Out-of-Home Advertising in Lee County, IL

Billboard advertising rentals in Lee County including local market research. Detailed breakdowns of Lee ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Lee County. 

 Frequently Asked Questions 

Billboards in Lee price out anywhere from $386 per 4 weeks for smaller posters to as much as $5,988 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Illinois billboards. Fabrication costs ~$850. If you rent a billboard in Lee County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Lee County ooh pricing

Take a look at our Lee ooh market research by city below. Dollar for dollar, ooh advertisements in Lee are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Lee

Big and small

Illinois 4-week Median Advertising Cost of Bulletins Average Price: $3,091

Bulletins in Lee

The largest outdoor media in Illinois, Bulletins prices start at $1,352 and go up to $5,312, depending on location.

Illinois OOH Average Price: $2,292

Digital Billboards in Lee County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,392 up to $4,748 for premium Illinois outdoor ad space.

Advertising on Buses in IllinoisAverage Price: $577

Bus Panels in Lee, IL

Bus panels come in 4 standard sizes, the smallest size costs $409 while the largest full side panel displays can cost as much as $687 every 4 weeks.

Illinois Advertising PostersAverage Price: $822

Posters Advertising in Lee

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $624 while some locations can cost $992.

What did people do after seeing Lee billboards?

We conducted an outdoor advertising survey throughout the major cities in Lee County, IL. Conducted from Dixon to Amboy to Franklin Grove to Ashton to Paw Paw, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,154 people in these Lee cities about their own personal experiences with outdoor advertising.

Have you ever... DixonAmboyFranklin GroveAshtonPaw Paw
Discussed billboard ads you've seen with friends or family 44% 42% 26% 28% 42%
Recommended the advertiser to others 9% 10% 11% 11% 12%
Attended a local event because of a billboard 16% 5% 16% 5% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 24% 26% 26% 14% 29%
Made a purchase at the business advertised 15% 12% 18% 16% 20%
Watched event on television because of a billboard 18% 11% 13% 15% 15%
Tuned in to the radio station featured on a billboard 9% 5% 16% 15% 5%
Visited an advertiser website because of billboards 18% 11% 15% 18% 12%
Googled or otherwise searched online for more details about the message 24% 24% 22% 18% 25%
Googled or otherwise searched online for more details about the advertiser 19% 17% 13% 19% 11%
Accessed a coupon on a billboard from your mobile device 6% 8% 12% 6% 9%

The Illinois counties surrounding Lee cover a lot of area as well. If you're exclusively seeking billboards in Lee County, the cities of Amboy, Franklin Grove, and Ashton will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Lee Billboards

How people FEEL about billboard advertising in Lee County?

The table below represents responses to questions from 901 people about consumer attitudes towards outdoor advertisements in Lee County, IL. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Illinois.

I feel that billboards DixonAmboyFranklin GroveAshtonPaw Paw
Are a COOL way to advertise. 72% 75% 68% 77% 78%
Are a good way to LEARN about NEW BUSINESSES in the area 70% 65% 57% 62% 55%
Are a good way to LEARN about SALES and EVENTS 60% 55% 56% 63% 67%
Often catch my ATTENTION 83% 68% 75% 79% 73%
Advertisements on digital billboards stand out more than advertisements online. 73% 76% 72% 66% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 53% 53% 35% 35% 51%
Make the city look more MODERN. 63% 70% 68% 66%
..Are visually APPEALING 63% 68% 72% 78% 73%
Are an effective way to alert the community about SEVERE WEATHER conditions. 80% 89% 78% 81% 87%
Are an effective way to alert the community about MISSING CHILDREN. 84% 86% 92% 86% 88%
Provide CURRENT and RELEVANT information. 68% 74% 66% 71% 83%