Out-of-Home Advertising in Placer County, CA

Billboard advertising rentals in Placer County including local market research. Detailed breakdowns of Placer ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Placer County. 

 Frequently Asked Questions 

Billboards in Placer price out anywhere from $383 per 4 weeks for smaller posters to as much as $5,931 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Placer County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Placer County ooh pricing

Take a look at our Placer ooh market research by city below. Dollar for dollar, ooh advertisements in Placer are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Placer

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $3,061

Bulletins in Placer

The largest outdoor media in California, Bulletins prices start at $1,339 and go up to $5,262, depending on location.

California OOH Average Price: $2,606

Digital Billboards in Placer County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,582 up to $5,398 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $565

Bus Panels in Placer, CA

Bus panels come in 4 standard sizes, the smallest size costs $400 while the largest full side panel displays can cost as much as $673 every 4 weeks.

California Advertising PostersAverage Price: $809

Posters Advertising in Placer

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $614 while some locations can cost $976.

What did people do after seeing Placer billboards?

We conducted an outdoor advertising survey throughout the major cities in Placer County, CA. Conducted from Roseville to Rocklin to Lincoln to Auburn to Loomis, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,130 people in these Placer cities about their own personal experiences with outdoor advertising.

Have you ever... RosevilleRocklinLincolnAuburnLoomis
Discussed billboard ads you've seen with friends or family 43% 29% 30% 44% 35%
Recommended the advertiser to others 9% 11% 6% 12% 9%
Attended a local event because of a billboard 13% 14% 10% 11% 12%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 16% 16% 26% 28% 15%
Made a purchase at the business advertised 16% 16% 20% 13% 11%
Watched event on television because of a billboard 11% 10% 15% 12% 18%
Tuned in to the radio station featured on a billboard 18% 7% 8% 16% 10%
Visited an advertiser website because of billboards 13% 22% 15% 25% 25%
Googled or otherwise searched online for more details about the message 24% 12% 17% 14% 14%
Googled or otherwise searched online for more details about the advertiser 15% 12% 11% 12% 15%
Accessed a coupon on a billboard from your mobile device 10% 7% 10% 11% 10%

The California counties surrounding Placer cover a lot of area as well. If you're exclusively seeking billboards in Placer County, the cities of Rocklin, Lincoln, and Auburn will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Placer Billboards

How people FEEL about billboard advertising in Placer County?

The table below represents responses to questions from 1,024 people about consumer attitudes towards outdoor advertisements in Placer County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards RosevilleRocklinLincolnAuburnLoomis
Are a COOL way to advertise. 70% 68% 66% 71% 65%
Are a good way to LEARN about NEW BUSINESSES in the area 71% 66% 58% 66% 61%
Are a good way to LEARN about SALES and EVENTS 56% 59% 64% 65% 54%
Often catch my ATTENTION 80% 83% 75% 69% 77%
Advertisements on digital billboards stand out more than advertisements online. 71% 68% 68% 75% 73%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 43% 51% 43% 50% 35%
Make the city look more MODERN. 64% 71% 62% 70%
..Are visually APPEALING 73% 63% 77% 77% 62%
Are an effective way to alert the community about SEVERE WEATHER conditions. 89% 85% 78% 89% 85%
Are an effective way to alert the community about MISSING CHILDREN. 85% 91% 89% 92% 87%
Provide CURRENT and RELEVANT information. 68% 61% 76% 70% 61%