Out-of-Home Advertising in Solano County, CA

Billboard advertising rentals in Solano County including local market research. Detailed breakdowns of Solano ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Solano County. 

 Frequently Asked Questions 

Billboards in Solano price out anywhere from $344 per 4 weeks for smaller posters to as much as $5,325 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Solano County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Solano County ooh pricing

Take a look at our Solano ooh market research by city below. Dollar for dollar, ooh advertisements in Solano are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Solano

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $2,749

Bulletins in Solano

The largest outdoor media in California, Bulletins prices start at $1,203 and go up to $4,724, depending on location.

California OOH Average Price: $2,307

Digital Billboards in Solano County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,401 up to $4,779 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $486

Bus Panels in Solano, CA

Bus panels come in 4 standard sizes, the smallest size costs $345 while the largest full side panel displays can cost as much as $580 every 4 weeks.

California Advertising PostersAverage Price: $769

Posters Advertising in Solano

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $584 while some locations can cost $927.

What did people do after seeing Solano billboards?

We conducted an outdoor advertising survey throughout the major cities in Solano County, CA. Conducted from Vallejo to Fairfield to Vacaville to Suisun City to Benicia, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 973 people in these Solano cities about their own personal experiences with outdoor advertising.

Have you ever... VallejoFairfieldVacavilleSuisun CityBenicia
Discussed billboard ads you've seen with friends or family 30% 30% 29% 43% 43%
Recommended the advertiser to others 9% 5% 10% 3% 9%
Attended a local event because of a billboard 10% 9% 12% 8% 16%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 22% 23% 16% 11% 12%
Made a purchase at the business advertised 18% 10% 10% 20% 10%
Watched event on television because of a billboard 15% 17% 18% 17% 12%
Tuned in to the radio station featured on a billboard 8% 16% 12% 6% 8%
Visited an advertiser website because of billboards 21% 13% 22% 25% 19%
Googled or otherwise searched online for more details about the message 17% 10% 20% 22% 20%
Googled or otherwise searched online for more details about the advertiser 15% 16% 19% 18% 15%
Accessed a coupon on a billboard from your mobile device 7% 10% 9% 10% 8%

The California counties surrounding Solano cover a lot of area as well. If you're exclusively seeking billboards in Solano County, the cities of Fairfield, Vacaville, and Suisun City will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Solano Billboards

How people FEEL about billboard advertising in Solano County?

The table below represents responses to questions from 906 people about consumer attitudes towards outdoor advertisements in Solano County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards VallejoFairfieldVacavilleSuisun CityBenicia
Are a COOL way to advertise. 71% 67% 66% 70% 74%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 70% 61% 74% 59%
Are a good way to LEARN about SALES and EVENTS 54% 56% 60% 57% 60%
Often catch my ATTENTION 77% 85% 84% 85% 68%
Advertisements on digital billboards stand out more than advertisements online. 68% 76% 74% 69% 76%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 48% 48% 51% 46% 50%
Make the city look more MODERN. 70% 62% 65% 67%
..Are visually APPEALING 75% 63% 66% 67% 67%
Are an effective way to alert the community about SEVERE WEATHER conditions. 84% 88% 82% 87% 89%
Are an effective way to alert the community about MISSING CHILDREN. 87% 86% 89% 84% 84%
Provide CURRENT and RELEVANT information. 74% 66% 74% 65% 81%