Out-of-Home Advertising in Yolo County, CA

Billboard advertising rentals in Yolo County including local market research. Detailed breakdowns of Yolo ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Yolo County. 

 Frequently Asked Questions 

Billboards in Yolo price out anywhere from $326 per 4 weeks for smaller posters to as much as $5,051 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Yolo County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Yolo County ooh pricing

Take a look at our Yolo ooh market research by city below. Dollar for dollar, ooh advertisements in Yolo are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Yolo

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $2,607

Bulletins in Yolo

The largest outdoor media in California, Bulletins prices start at $1,141 and go up to $4,481, depending on location.

California OOH Average Price: $2,619

Digital Billboards in Yolo County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,590 up to $5,425 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $538

Bus Panels in Yolo, CA

Bus panels come in 4 standard sizes, the smallest size costs $381 while the largest full side panel displays can cost as much as $641 every 4 weeks.

California Advertising PostersAverage Price: $718

Posters Advertising in Yolo

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $545 while some locations can cost $865.

What did people do after seeing Yolo billboards?

We conducted an outdoor advertising survey throughout the major cities in Yolo County, CA. Conducted from Davis to Woodland to West Sacramento to Winters to Knights Landing, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,076 people in these Yolo cities about their own personal experiences with outdoor advertising.

Have you ever... DavisWoodlandWest SacramentoWintersKnights Landing
Discussed billboard ads you've seen with friends or family 31% 36% 33% 36% 36%
Recommended the advertiser to others 3% 4% 12% 5% 7%
Attended a local event because of a billboard 16% 8% 8% 8% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 25% 24% 25% 30% 29%
Made a purchase at the business advertised 21% 10% 11% 14% 15%
Watched event on television because of a billboard 13% 12% 15% 12% 12%
Tuned in to the radio station featured on a billboard 8% 15% 11% 11% 7%
Visited an advertiser website because of billboards 22% 19% 17% 15% 14%
Googled or otherwise searched online for more details about the message 11% 15% 11% 15% 11%
Googled or otherwise searched online for more details about the advertiser 15% 12% 18% 19% 15%
Accessed a coupon on a billboard from your mobile device 9% 9% 10% 12% 10%

The California counties surrounding Yolo cover a lot of area as well. If you're exclusively seeking billboards in Yolo County, the cities of Woodland, West Sacramento, and Winters will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Yolo Billboards

How people FEEL about billboard advertising in Yolo County?

The table below represents responses to questions from 1,029 people about consumer attitudes towards outdoor advertisements in Yolo County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards DavisWoodlandWest SacramentoWintersKnights Landing
Are a COOL way to advertise. 66% 71% 68% 76% 79%
Are a good way to LEARN about NEW BUSINESSES in the area 74% 63% 63% 62% 70%
Are a good way to LEARN about SALES and EVENTS 54% 56% 53% 61% 61%
Often catch my ATTENTION 71% 83% 72% 74% 79%
Advertisements on digital billboards stand out more than advertisements online. 73% 76% 71% 69% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 39% 48% 41% 54% 48%
Make the city look more MODERN. 62% 72% 67% 63%
..Are visually APPEALING 64% 62% 62% 77% 65%
Are an effective way to alert the community about SEVERE WEATHER conditions. 79% 86% 89% 84% 81%
Are an effective way to alert the community about MISSING CHILDREN. 90% 88% 88% 91% 84%
Provide CURRENT and RELEVANT information. 66% 85% 62% 78% 61%