Out-of-Home Advertising in Kern County, CA

Billboard advertising rentals in Kern County including local market research. Detailed breakdowns of Kern ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Kern County. 

 Frequently Asked Questions 

Billboards in Kern price out anywhere from $327 per 4 weeks for smaller posters to as much as $5,071 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Kern County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Kern County ooh pricing

Take a look at our Kern ooh market research by city below. Dollar for dollar, ooh advertisements in Kern are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Kern

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $2,617

Bulletins in Kern

The largest outdoor media in California, Bulletins prices start at $1,145 and go up to $4,499, depending on location.

California OOH Average Price: $2,450

Digital Billboards in Kern County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,488 up to $5,076 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $521

Bus Panels in Kern, CA

Bus panels come in 4 standard sizes, the smallest size costs $369 while the largest full side panel displays can cost as much as $621 every 4 weeks.

California Advertising PostersAverage Price: $809

Posters Advertising in Kern

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $614 while some locations can cost $976.

What did people do after seeing Kern billboards?

We conducted an outdoor advertising survey throughout the major cities in Kern County, CA. Conducted from Bakersfield to Delano to Ridgecrest to Wasco to Arvin, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,043 people in these Kern cities about their own personal experiences with outdoor advertising.

Have you ever... BakersfieldDelanoRidgecrestWascoArvin
Discussed billboard ads you've seen with friends or family 36% 44% 39% 35% 32%
Recommended the advertiser to others 6% 6% 3% 11% 4%
Attended a local event because of a billboard 9% 13% 16% 16% 6%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 19% 18% 29% 15% 25%
Made a purchase at the business advertised 19% 18% 15% 19% 15%
Watched event on television because of a billboard 13% 10% 16% 13% 17%
Tuned in to the radio station featured on a billboard 15% 15% 10% 20% 15%
Visited an advertiser website because of billboards 24% 25% 16% 25% 14%
Googled or otherwise searched online for more details about the message 26% 25% 26% 21% 10%
Googled or otherwise searched online for more details about the advertiser 11% 12% 16% 16% 18%
Accessed a coupon on a billboard from your mobile device 9% 5% 9% 11% 7%

The California counties surrounding Kern cover a lot of area as well. If you're exclusively seeking billboards in Kern County, the cities of Delano, Ridgecrest, and Wasco will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Kern Billboards

How people FEEL about billboard advertising in Kern County?

The table below represents responses to questions from 963 people about consumer attitudes towards outdoor advertisements in Kern County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards BakersfieldDelanoRidgecrestWascoArvin
Are a COOL way to advertise. 75% 74% 71% 68% 67%
Are a good way to LEARN about NEW BUSINESSES in the area 65% 59% 70% 56% 71%
Are a good way to LEARN about SALES and EVENTS 52% 58% 54% 53% 66%
Often catch my ATTENTION 75% 77% 83% 80% 78%
Advertisements on digital billboards stand out more than advertisements online. 73% 69% 68% 72% 66%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 52% 39% 38% 52% 46%
Make the city look more MODERN. 63% 74% 65% 65%
..Are visually APPEALING 65% 65% 67% 74% 63%
Are an effective way to alert the community about SEVERE WEATHER conditions. 80% 85% 77% 78% 89%
Are an effective way to alert the community about MISSING CHILDREN. 92% 92% 84% 86% 91%
Provide CURRENT and RELEVANT information. 82% 75% 78% 81% 76%