Out-of-Home Advertising in Merced County, CA

Billboard advertising rentals in Merced County including local market research. Detailed breakdowns of Merced ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Merced County. 

 Frequently Asked Questions 

Billboards in Merced price out anywhere from $370 per 4 weeks for smaller posters to as much as $5,731 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Merced County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Merced County ooh pricing

Take a look at our Merced ooh market research by city below. Dollar for dollar, ooh advertisements in Merced are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Merced

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $2,958

Bulletins in Merced

The largest outdoor media in California, Bulletins prices start at $1,294 and go up to $5,084, depending on location.

California OOH Average Price: $2,611

Digital Billboards in Merced County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,585 up to $5,409 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $578

Bus Panels in Merced, CA

Bus panels come in 4 standard sizes, the smallest size costs $409 while the largest full side panel displays can cost as much as $689 every 4 weeks.

California Advertising PostersAverage Price: $720

Posters Advertising in Merced

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $547 while some locations can cost $869.

What did people do after seeing Merced billboards?

We conducted an outdoor advertising survey throughout the major cities in Merced County, CA. Conducted from Merced to Los Banos to Atwater to Livingston to Gustine, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,156 people in these Merced cities about their own personal experiences with outdoor advertising.

Have you ever... MercedLos BanosAtwaterLivingstonGustine
Discussed billboard ads you've seen with friends or family 33% 27% 42% 30% 44%
Recommended the advertiser to others 5% 3% 5% 8% 10%
Attended a local event because of a billboard 14% 13% 5% 12% 15%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 18% 31% 23% 18% 31%
Made a purchase at the business advertised 10% 18% 15% 19% 20%
Watched event on television because of a billboard 14% 12% 14% 11% 16%
Tuned in to the radio station featured on a billboard 8% 20% 13% 19% 19%
Visited an advertiser website because of billboards 19% 18% 18% 10% 11%
Googled or otherwise searched online for more details about the message 20% 18% 20% 13% 27%
Googled or otherwise searched online for more details about the advertiser 14% 17% 19% 14% 13%
Accessed a coupon on a billboard from your mobile device 12% 11% 10% 10% 12%

The California counties surrounding Merced cover a lot of area as well. If you're exclusively seeking billboards in Merced County, the cities of Los Banos, Atwater, and Livingston will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Merced Billboards

How people FEEL about billboard advertising in Merced County?

The table below represents responses to questions from 1,026 people about consumer attitudes towards outdoor advertisements in Merced County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards MercedLos BanosAtwaterLivingstonGustine
Are a COOL way to advertise. 74% 66% 69% 70% 72%
Are a good way to LEARN about NEW BUSINESSES in the area 55% 58% 68% 60% 60%
Are a good way to LEARN about SALES and EVENTS 63% 69% 54% 68% 67%
Often catch my ATTENTION 73% 73% 72% 81% 78%
Advertisements on digital billboards stand out more than advertisements online. 66% 67% 71% 74% 66%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 50% 43% 42% 48% 37%
Make the city look more MODERN. 70% 66% 65% 62%
..Are visually APPEALING 73% 77% 76% 73% 64%
Are an effective way to alert the community about SEVERE WEATHER conditions. 86% 86% 86% 84% 84%
Are an effective way to alert the community about MISSING CHILDREN. 87% 87% 93% 92% 86%
Provide CURRENT and RELEVANT information. 78% 62% 80% 64% 66%