Out-of-Home Advertising in Nevada County, CA

Billboard advertising rentals in Nevada County including local market research. Detailed breakdowns of Nevada ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Nevada County. 

 Frequently Asked Questions 

Billboards in Nevada price out anywhere from $348 per 4 weeks for smaller posters to as much as $5,400 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static California billboards. Fabrication costs ~$850. If you rent a billboard in Nevada County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Nevada County ooh pricing

Take a look at our Nevada ooh market research by city below. Dollar for dollar, ooh advertisements in Nevada are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Nevada

Big and small

California 4-week Median Advertising Cost of Bulletins Average Price: $2,787

Bulletins in Nevada

The largest outdoor media in California, Bulletins prices start at $1,219 and go up to $4,790, depending on location.

California OOH Average Price: $2,380

Digital Billboards in Nevada County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,445 up to $4,930 for premium California outdoor ad space.

Advertising on Buses in CaliforniaAverage Price: $538

Bus Panels in Nevada, CA

Bus panels come in 4 standard sizes, the smallest size costs $381 while the largest full side panel displays can cost as much as $641 every 4 weeks.

California Advertising PostersAverage Price: $839

Posters Advertising in Nevada

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $636 while some locations can cost $1,011.

What did people do after seeing Nevada billboards?

We conducted an outdoor advertising survey throughout the major cities in Nevada County, CA. Conducted from Truckee to Grass Valley to Penn Valley to Smartsville to Rough And Ready, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,076 people in these Nevada cities about their own personal experiences with outdoor advertising.

Have you ever... TruckeeGrass ValleyPenn ValleySmartsvilleRough And Ready
Discussed billboard ads you've seen with friends or family 43% 30% 43% 41% 35%
Recommended the advertiser to others 8% 6% 11% 4% 3%
Attended a local event because of a billboard 9% 5% 7% 5% 7%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 20% 17% 11% 15% 26%
Made a purchase at the business advertised 12% 10% 17% 20% 21%
Watched event on television because of a billboard 11% 18% 14% 16% 14%
Tuned in to the radio station featured on a billboard 13% 5% 6% 16% 11%
Visited an advertiser website because of billboards 18% 16% 13% 18% 21%
Googled or otherwise searched online for more details about the message 25% 24% 22% 21% 16%
Googled or otherwise searched online for more details about the advertiser 13% 11% 16% 12% 11%
Accessed a coupon on a billboard from your mobile device 12% 11% 8% 7% 6%

The California counties surrounding Nevada cover a lot of area as well. If you're exclusively seeking billboards in Nevada County, the cities of Grass Valley, Penn Valley, and Smartsville will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Nevada Billboards

How people FEEL about billboard advertising in Nevada County?

The table below represents responses to questions from 935 people about consumer attitudes towards outdoor advertisements in Nevada County, CA. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in California.

I feel that billboards TruckeeGrass ValleyPenn ValleySmartsvilleRough And Ready
Are a COOL way to advertise. 76% 71% 70% 75% 75%
Are a good way to LEARN about NEW BUSINESSES in the area 58% 57% 61% 56% 68%
Are a good way to LEARN about SALES and EVENTS 54% 65% 58% 62% 66%
Often catch my ATTENTION 79% 69% 83% 70% 74%
Advertisements on digital billboards stand out more than advertisements online. 69% 66% 71% 68% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 40% 43% 52% 51% 35%
Make the city look more MODERN. 74% 65% 72% 68%
..Are visually APPEALING 65% 72% 72% 65% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 79% 89% 77% 83% 85%
Are an effective way to alert the community about MISSING CHILDREN. 87% 84% 86% 89% 87%
Provide CURRENT and RELEVANT information. 65% 72% 83% 66% 61%