Out-of-Home Advertising in Walworth County, WI

Billboard advertising rentals in Walworth County including local market research. Detailed breakdowns of Walworth ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Walworth County. 

 Frequently Asked Questions 

Billboards in Walworth price out anywhere from $322 per 4 weeks for smaller posters to as much as $4,998 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Walworth County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Walworth County ooh pricing

Take a look at our Walworth ooh market research by city below. Dollar for dollar, ooh advertisements in Walworth are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Walworth

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $2,580

Bulletins in Walworth

The largest outdoor media in Wisconsin, Bulletins prices start at $1,129 and go up to $4,434, depending on location.

Wisconsin OOH Average Price: $2,758

Digital Billboards in Walworth County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,674 up to $5,712 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $508

Bus Panels in Walworth, WI

Bus panels come in 4 standard sizes, the smallest size costs $360 while the largest full side panel displays can cost as much as $605 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $732

Posters Advertising in Walworth

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $556 while some locations can cost $883.

What did people do after seeing Walworth billboards?

We conducted an outdoor advertising survey throughout the major cities in Walworth County, WI. Conducted from Whitewater to Elkhorn to Delavan to Lake Geneva to East Troy, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,015 people in these Walworth cities about their own personal experiences with outdoor advertising.

Have you ever... WhitewaterElkhornDelavanLake GenevaEast Troy
Discussed billboard ads you've seen with friends or family 40% 31% 32% 45% 38%
Recommended the advertiser to others 6% 12% 12% 10% 12%
Attended a local event because of a billboard 5% 12% 8% 9% 13%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 23% 17% 15% 10% 16%
Made a purchase at the business advertised 17% 13% 20% 21% 14%
Watched event on television because of a billboard 17% 15% 13% 12% 11%
Tuned in to the radio station featured on a billboard 11% 5% 18% 6% 19%
Visited an advertiser website because of billboards 18% 13% 23% 18% 11%
Googled or otherwise searched online for more details about the message 10% 23% 25% 26% 13%
Googled or otherwise searched online for more details about the advertiser 15% 18% 16% 11% 12%
Accessed a coupon on a billboard from your mobile device 9% 5% 5% 12% 6%

The Wisconsin counties surrounding Walworth cover a lot of area as well. If you're exclusively seeking billboards in Walworth County, the cities of Elkhorn, Delavan, and Lake Geneva will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Walworth Billboards

How people FEEL about billboard advertising in Walworth County?

The table below represents responses to questions from 1,083 people about consumer attitudes towards outdoor advertisements in Walworth County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards WhitewaterElkhornDelavanLake GenevaEast Troy
Are a COOL way to advertise. 67% 77% 66% 71% 69%
Are a good way to LEARN about NEW BUSINESSES in the area 67% 69% 74% 55% 59%
Are a good way to LEARN about SALES and EVENTS 61% 59% 58% 57% 57%
Often catch my ATTENTION 70% 78% 76% 72% 79%
Advertisements on digital billboards stand out more than advertisements online. 66% 68% 74% 75% 74%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 43% 37% 50% 54% 36%
Make the city look more MODERN. 71% 74% 71% 73%
..Are visually APPEALING 72% 74% 75% 76% 75%
Are an effective way to alert the community about SEVERE WEATHER conditions. 78% 85% 86% 79% 88%
Are an effective way to alert the community about MISSING CHILDREN. 93% 89% 93% 90% 88%
Provide CURRENT and RELEVANT information. 72% 85% 81% 84% 61%