Out-of-Home Advertising in Sauk County, WI

Billboard advertising rentals in Sauk County including local market research. Detailed breakdowns of Sauk ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Sauk County. 

 Frequently Asked Questions 

Billboards in Sauk price out anywhere from $337 per 4 weeks for smaller posters to as much as $5,227 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Sauk County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Sauk County ooh pricing

Take a look at our Sauk ooh market research by city below. Dollar for dollar, ooh advertisements in Sauk are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Sauk

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $2,698

Bulletins in Sauk

The largest outdoor media in Wisconsin, Bulletins prices start at $1,180 and go up to $4,637, depending on location.

Wisconsin OOH Average Price: $2,411

Digital Billboards in Sauk County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,464 up to $4,993 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $593

Bus Panels in Sauk, WI

Bus panels come in 4 standard sizes, the smallest size costs $420 while the largest full side panel displays can cost as much as $706 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $791

Posters Advertising in Sauk

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $600 while some locations can cost $954.

What did people do after seeing Sauk billboards?

We conducted an outdoor advertising survey throughout the major cities in Sauk County, WI. Conducted from Baraboo to Reedsburg to Prairie Du Sac to Sauk City to Lake Delton, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,186 people in these Sauk cities about their own personal experiences with outdoor advertising.

Have you ever... BarabooReedsburgPrairie Du SacSauk CityLake Delton
Discussed billboard ads you've seen with friends or family 35% 34% 38% 26% 44%
Recommended the advertiser to others 8% 10% 11% 9% 11%
Attended a local event because of a billboard 13% 13% 6% 13% 5%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 22% 26% 23% 25% 20%
Made a purchase at the business advertised 20% 21% 13% 11% 16%
Watched event on television because of a billboard 10% 12% 13% 12% 14%
Tuned in to the radio station featured on a billboard 13% 19% 10% 12% 8%
Visited an advertiser website because of billboards 17% 12% 15% 24% 21%
Googled or otherwise searched online for more details about the message 26% 15% 24% 20% 11%
Googled or otherwise searched online for more details about the advertiser 13% 18% 16% 18% 15%
Accessed a coupon on a billboard from your mobile device 6% 6% 6% 7% 11%

The Wisconsin counties surrounding Sauk cover a lot of area as well. If you're exclusively seeking billboards in Sauk County, the cities of Reedsburg, Prairie Du Sac, and Sauk City will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Sauk Billboards

How people FEEL about billboard advertising in Sauk County?

The table below represents responses to questions from 947 people about consumer attitudes towards outdoor advertisements in Sauk County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards BarabooReedsburgPrairie Du SacSauk CityLake Delton
Are a COOL way to advertise. 66% 67% 78% 68% 70%
Are a good way to LEARN about NEW BUSINESSES in the area 56% 60% 68% 58% 65%
Are a good way to LEARN about SALES and EVENTS 64% 53% 66% 53% 66%
Often catch my ATTENTION 72% 79% 70% 83% 85%
Advertisements on digital billboards stand out more than advertisements online. 76% 72% 69% 68% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 43% 47% 49% 44% 44%
Make the city look more MODERN. 73% 72% 74% 70%
..Are visually APPEALING 76% 72% 77% 72% 72%
Are an effective way to alert the community about SEVERE WEATHER conditions. 88% 89% 88% 85% 84%
Are an effective way to alert the community about MISSING CHILDREN. 85% 87% 92% 91% 90%
Provide CURRENT and RELEVANT information. 67% 77% 62% 75% 66%