Out-of-Home Advertising in Dodge County, WI

Billboard advertising rentals in Dodge County including local market research. Detailed breakdowns of Dodge ooh media by size, location, and cost. Information gathered from over two decades of experience managing and analyzing successful outdoor advertising in Dodge County. 

 Frequently Asked Questions 

Billboards in Dodge price out anywhere from $353 per 4 weeks for smaller posters to as much as $5,473 per 4 weeks for large digital billboards. Be sure to factor in the additional cost of graphic design, artwork, and fabrication if you're renting static Wisconsin billboards. Fabrication costs ~$850. If you rent a billboard in Dodge County for an extended period (more than 3 months), your billboard print will likely need to be replaced periodically to keep it looking pristine. More about Dodge County ooh pricing

Take a look at our Dodge ooh market research by city below. Dollar for dollar, ooh advertisements in Dodge are still one of the best ways to communicate your brand message. Billboards are most effective when used in  conjunction with other forms of advertising media (online, tv, etc.).

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outdoor advertising Dodge

Big and small

Wisconsin 4-week Median Advertising Cost of Bulletins Average Price: $2,825

Bulletins in Dodge

The largest outdoor media in Wisconsin, Bulletins prices start at $1,236 and go up to $4,855, depending on location.

Wisconsin OOH Average Price: $2,770

Digital Billboards in Dodge County

Leased in 8 seconds portions. Entire loops run every 64 seconds. At the low end, prices start at $1,682 up to $5,739 for premium Wisconsin outdoor ad space.

Advertising on Buses in WisconsinAverage Price: $553

Bus Panels in Dodge, WI

Bus panels come in 4 standard sizes, the smallest size costs $392 while the largest full side panel displays can cost as much as $659 every 4 weeks.

Wisconsin Advertising PostersAverage Price: $785

Posters Advertising in Dodge

Small panels located near bus shelters, transit stations, and shopping malls ideal for statewide advertisers with a small budget. Lowest price is $596 while some locations can cost $946.

What did people do after seeing Dodge billboards?

We conducted an outdoor advertising survey throughout the major cities in Dodge County, WI. Conducted from Beaver Dam to Waupun to Mayville to Horicon to Juneau, actions taken based on outdoor media varies somewhat throughout these cities. Take a look at the questions we asked 1,106 people in these Dodge cities about their own personal experiences with outdoor advertising.

Have you ever... Beaver DamWaupunMayvilleHoriconJuneau
Discussed billboard ads you've seen with friends or family 40% 40% 42% 41% 45%
Recommended the advertiser to others 4% 5% 7% 6% 8%
Attended a local event because of a billboard 16% 6% 15% 13% 8%
Visited a local business (e.g. restaurant) because it was advertised on a billboard 23% 27% 14% 28% 17%
Made a purchase at the business advertised 18% 20% 21% 16% 12%
Watched event on television because of a billboard 16% 11% 10% 13% 11%
Tuned in to the radio station featured on a billboard 13% 12% 8% 9% 9%
Visited an advertiser website because of billboards 20% 23% 19% 12% 24%
Googled or otherwise searched online for more details about the message 10% 14% 21% 25% 21%
Googled or otherwise searched online for more details about the advertiser 16% 11% 13% 18% 13%
Accessed a coupon on a billboard from your mobile device 8% 7% 7% 9% 12%

The Wisconsin counties surrounding Dodge cover a lot of area as well. If you're exclusively seeking billboards in Dodge County, the cities of Waupun, Mayville, and Horicon will all likely have slightly different levels of effectiveness with regard to billboards, as we found in our survey.

Dodge Billboards

How people FEEL about billboard advertising in Dodge County?

The table below represents responses to questions from 1,088 people about consumer attitudes towards outdoor advertisements in Dodge County, WI. Again, findings vary from city to city. Factors you may want to take into consideration if you're planning to advertise at a particular location in Wisconsin.

I feel that billboards Beaver DamWaupunMayvilleHoriconJuneau
Are a COOL way to advertise. 74% 69% 65% 65% 76%
Are a good way to LEARN about NEW BUSINESSES in the area 61% 64% 64% 67% 62%
Are a good way to LEARN about SALES and EVENTS 68% 66% 52% 56% 66%
Often catch my ATTENTION 76% 83% 83% 72% 69%
Advertisements on digital billboards stand out more than advertisements online. 66% 71% 65% 67% 72%
Advertisements on digitial billboards stand out more than advertisements on TELEVISION 49% 44% 49% 38% 52%
Make the city look more MODERN. 68% 70% 70% 64%
..Are visually APPEALING 73% 73% 72% 68% 77%
Are an effective way to alert the community about SEVERE WEATHER conditions. 83% 85% 83% 89% 80%
Are an effective way to alert the community about MISSING CHILDREN. 87% 91% 88% 93% 85%
Provide CURRENT and RELEVANT information. 81% 61% 66% 77% 72%